What is the most prominent feature of network marketing?

(1) has remarkable economic benefits. The new law of commercial warfare is that the income of manufacturers is getting closer to the price paid by consumers, while the profits of middlemen are getting less and less. The profit of goods directly depends on the operating cost and the selling price of goods, and the adoption of network marketing will make the two get a good combination and greatly expand the profit space of enterprises.

Because online business does not need to build storefronts, rent office space and parking lots, hire salespeople and shopping guides, or even warehouse managers, it does not need to spend a lot of time and energy to establish multi-level marketing channels, so it saves a lot of fixed expenses. Operators only need to spend 2000 yuan to apply for an account, a homepage publishing space or an exclusive domain name on the Internet, and use multimedia technology to record relevant text descriptions, design blueprints, samples and advertisements on their own web pages or publish them on numerous information websites. This information can be displayed and played on the Internet for 24 hours, and online users all over the world can view and buy the goods and services you provide at any time. Whether to buy or sell is no longer limited by time and space.

Some traditional small commodities in China have little share in the international market and little profit. However, if you take a walk on the Internet and have a look, you will find that many of our products have great price advantages and market space in the international market. Visit the so-called China online mall, and you will find the huge price difference between domestic and foreign markets of China products. For example, the wholesale price of facial massagers in China is 3 yuan, and the online retail price is 15 USD; The domestic retail price of fitness balls is less than 10 yuan, and the online retail price is $27.5. The online prices of many handicrafts also far exceed the retail prices of similar goods in China. What does it mean that the price difference between some commodities at home and abroad is as high as 40 times? Shouldn't our enterprises take action to sell their products online at lower prices (at least lower than others' online prices)? Shouldn't enterprises try to grasp the hidden market opportunities behind today's price difference?

Network marketing can also minimize commodity trading links, and suppliers can deliver goods directly to buyers. Eliminating the intervention of middlemen, avoiding the price increase of commodities in circulation, minimizing the circulation cost, shortening the time of commodity trading and accelerating the turnover of funds; At the same time, the network can also make production enterprises realize the dream of "zero inventory", not only in the listing of products, but also in spare parts, thus greatly reducing operating costs. Your cost is much lower than that of your competitors, but your investment in scientific research, sales and profits have increased rapidly. In this way, the position of enterprises in the highly competitive market can be consolidated and the "cake" of enterprises can be bigger!

(2) Advertising has great influence. Network can not only greatly reduce the operating costs of enterprises, but also provide a big stage for enterprises to establish their image and expand their business in the world. Therefore, online marketing has an advertising space that traditional marketing methods can't match. Compared with traditional TV advertisements and outdoor advertisements, online advertisements have more advantages: they last for a long time, 365 days a year, 24 hours a day; Wide coverage, which can be seen anywhere in the world with internet computers; Various forms, including data, images, sounds, words and other colorful forms of expression; Strong interaction, consumers can communicate information directly with merchants online, which is convenient and fast; Less capital investment, the same amount of information, the same publicity time, the same content form, compared with TV advertising, the capital investment is only a few thousandths, or even less. DoubleClick, an American advertising expert, published 20 billion advertisements on 1998, and now it has grown to as many as 500 million advertisements every day. The company's sales in the Asian market this year will reach1.50 ~ 200 million dollars. Such a good performance fully shows the current market demand for online advertising business and its importance.

Internet advertising provides a golden opportunity for enterprises to explore the international market. Due to the constraints of funds, information and other factors, many enterprises in China are not well-known internationally, and they have almost no foothold in the international market competition, not to mention forming a complete marketing network on a global scale. The Internet enables small businesses to have the same websites as large enterprises. In transnational competition, unknown enterprises and well-known enterprises stand on the same starting line to some extent and can compete with large foreign enterprises. The rise of network marketing has provided unprecedented business opportunities for many enterprises in China. The most popular Yahoo website on the Internet, 1997, has 50 million visitors throughout the year. China version 1998 was launched in May, and its monthly visits reached 26 million. It is self-evident that such a large publicity stage contains business opportunities for enterprises.

As we all know, brand is the passport for products to enter the market, and the network enables businesses to fully expand the influence of brands. If an enterprise, after creating a well-known brand, loses no time in strategic expansion and transnational operation, it will bring greater business opportunities to the enterprise. According to the relevant personnel of Haier Group, at present, 20% of Haier's export products are obtained through the Internet, which is enough to make other well-known domestic enterprises "excited".

(3) Rich promotion methods. Using the Internet, merchants can attend all kinds of trade fairs and order fairs held around the world without leaving home, making the promotion activities more convenient, flexible and natural. Enterprises can use the network to build virtual scenes for products, provide users with more shopping information reference, and give full play to the unique and irreplaceable role of online marketing. For example, furniture manufacturers and distributors can introduce and display the materials, styles, combination effects and even processing techniques of the furniture they produce and operate on the web page, so as to provide customers with complete and objective information, and at the same time, make them have a better understanding of the products in their senses and urge them to make purchase decisions. The important revelation here is that the information provided to customers is not limited to the information of enterprises, products and services, but it is important to provide them with decision-making information when shopping. The more this kind of information is provided, the more detailed and specific it is, the stronger the marketing function of the same station will be. This is exactly what people want to do but can't do under the traditional marketing method.

On the anniversary of the opening of China Commodity Exchange/KLOC-0, the "Three-dimensional Exhibition of China Toy Network" was opened. The three-dimensional dynamic technology is applied to online marketing, and the characters and static pictures of outstanding domestic representative toy products are made into three-dimensional dynamic images, which are displayed online for free, so that overseas merchants can have a more intuitive and vivid understanding of the color, shape and structure of products online and "examine" them from different angles. This behavior not only makes toy enterprises reduce the intermediate links of trade, but also greatly saves the cost of domestic toy enterprises sending samples to foreign investors every year, thus reducing the transaction cost and opening up a channel for domestic toy manufacturers to increase export trade opportunities.

It is not difficult to see from the above introduction that compared with traditional marketing methods, online marketing can achieve twice the result with half the effort. Of course, in China, there are still a series of problems that enterprises need to solve urgently if they want to do well in online marketing.