Traditional Culture Encyclopedia - Traditional stories - What benefits can WeChat applet bring to physical businesses? (industry)
What benefits can WeChat applet bring to physical businesses? (industry)
1, improve the exposure of the store.
For most physical stores, the higher the exposure, the more people can know themselves and know themselves. Applets can help physical stores do this job well, because the function of "nearby applets" in applets is to let users see the functions of their surrounding shops, enterprises and businesses. For enterprises and businesses, this function can be used to show WeChat users within 5 kilometers around. This can often improve the exposure of the store.
2. Effectively precipitate customers
For most physical stores, customers have been facing the dilemma of shopping-paying-leaving, and there is no contact after leaving. Wechat applet can help physical stores get rid of this dilemma. Because, after the applet is used, it will enter the list of "used applets". Under this premise, enterprises and businesses can let customers pay through small programs when paying. When a customer uses an applet to pay, your applet will enter the "used applet" list of the customer's WeChat. This can often effectively precipitate customers.
3. Improve the repurchase probability of old customers.
For most physical stores, customers are often expected to spend many times. If customers want to buy again, they must take more effective ways to stimulate their shopping desire. And small programs can help physical stores do this job well. Because there is a small and powerful statistical analysis function in the applet, through this function, enterprises can analyze which products and services are loved by customers. Then, according to customers' preferences, some products or services are launched in a targeted manner. This can often effectively stimulate customers' shopping desire, and then achieve the purpose of improving the repurchase rate of old customers.
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