What is cross-media narrative?

1. Combined with the domestic situation, Weibo platform has many forms from the media, and participates through various artistic expressions: for example, short video forms (@papi sauce, @ Zhang Mao); Realistic cartoon form (@ 京京京京京) and so on. In this context, using the existing technology and limited funds to participate in the production of grassroots works, and better realize the collision between grassroots creativity and media industry.

2. Take movies and their derivative products, such as comics, games and other series of works as cross-media narrative cases to investigate. The well-known Star Wars: Apocalypse is a 40-minute "movie" shot, which was created and shared by fans online. It not only has a trailer, but also a poster and its own late special effects, which is very well made.

3. Hypertext and cross-media application works "The West Wing" and "sopranos". In the aspect of cross-media narration, cross-media narration is a new aesthetic mood of media integration. The narrator considers the structure of the whole story from providing opportunities for consumers to participate, thus triggering the active participation of the fan knowledge community.

Extended data:

Basic knowledge level of communication

1, Communication and Sociology In the West, people once regarded communication as a branch of sociology. As we know, sociology takes social organization, social behavior, social problems, etc. as the research object, with a wide range; Communication focuses on communication process, communication behavior, communication consciousness and communication relationship, and the research objects are relatively concentrated.

2. Communication and Psychology In the process of the formation of communication, psychology once played an important role. Psychology, as a study of the law of psychological activities, enriches and enriches the content of communication by excavating the internal motivation and emotional factors of communication phenomena, so that communication, which emphasizes macro-research and process research, can learn from micro-research and psychological research and be more dynamic.

3. Communication and Anthropology Communication and Anthropology are both "science about human beings", aiming to describe and explain this special natural and social phenomenon of human beings that spans the whole earth and runs through the whole history. The theme of anthropology is to study all aspects of human body and culture, and the theme of communication is the basic medium to study human communication behavior and cultural transmission from generation to generation.