How to Appreciate Illustration - What are the forms of expression of illustration? What are the creative entry points of illustration?

Summary and Appreciation of Several Types of Illustration Styles

Some people like to watch TV dramas, some people like to watch variety shows, and I not only do so, but I also like to watch paintings. A good piece of work will let you see the world constructed by the artist, through this painting you have a different imagination about the world, there are still a lot of beauty you haven't found, this is the beauty that illustration brings to us, and this is also the reason why I love painting so much. As a non-professional, I have summarized a few types of illustrations based on my recent experience. It's like a study note, and I hope we can learn something from these excellent illustrations.

*Flat style:

The elements in the painting look flat, consisting of simple shapes and lines, but the colors are very rich and harmonious.

The clothes of the characters have a strong sense of texture, a bit like the feeling of collage. Various elements are composed of simple geometric shapes, with some small lines as embellishments, and the expression of light makes the simple geometric shapes present a more realistic scene.

The lines are outlined with granular pencil lines, making the image full of childlike interest.

*Rock-color style:

Rock-color painting broadly refers to all works of art that use mineral colors as their main colors. In my opinion, the rock color style is very textured. Traditionally, most of the works in the rock color style are made by applying materials such as gold or silver foil to the paper in order to achieve a different painting effect.

The following works should be computer graphics works, but also to achieve the style of rock color, rock color style works are observed more gold, black, red, blue and other main colors, very Dunhuang fresco feeling.

*Semi-realistic style:

Characters are more three-dimensional close to realistic, clothing texture is strong, the following picture is Taiwan's talented illustrator De Zhen (deceased) works, I especially like De Zhen series of illustrations, the character's eyes are emotionally charged, clothing is gorgeous and complex. The background has the texture of petroglyphs.

Below is the work of Zhang Xiaobai, the first Chinese illustrator to win a gold medal in the International Cartoon Competition. Successful illustrators have distinctive personal characteristics, such as this work, Zhang Xiaobai illustration has a certain feeling of brush painting, but also has the kind of three-dimensional CG paintings, her use of color tends to be big red, the characters in the drawings are usually presented in a condescending, indifferent attitude. I remember when I was in college, I loved to read the magazine "Terrorist" cover is Zhang Xiaobai paintings, are this style.

*Transparent style:

The following picture is the work of my favorite illustrator "Fat Snake", whose blog is called "Fat Snake's Fairy Land", and it should be the title, her work is transparent, full of sense of light, presenting a beautiful and mysterious fairy tale world, elements of which are very clear. Her works are clear and full of light, presenting a beautiful and mysterious fairy world, with elements of little girls, fairies and animals, which really fulfill the phrase "Fairy Land".

Her paintings have a delicate, fluffy texture, perhaps relying on small and hazy lines, and most of her color schemes are light brown, light green, and light yellow, so if you like her work, go to the Internet and search for "Fat Snake's Fairy Land," and you'll see other works of the same kind.

The following picture is similar to Fat Snake's style, and the overall picture shows a clear and warm feeling. This one is a watercolor, unlike the previous one, which has a lot of fine lines (initial guess is that it was drawn with colored pencils). Watercolors are characterized by the fluidity of the paint, which makes it easier to form rich colors.

A good painting is one in which the colors are both rich and uniform. For example, this painting doesn't show traces of light, but gives you the impression that it's in a very bright room. This is a successful use of color.

There are many more great illustrations, too numerous to mention.

I hope that by looking, drawing and thinking more, we can improve our drawing skills and create our own works soon.

Appreciate the excellent works of design master illustration, we will generally how to think

Scene, composition, color, texture, and detailing are in place, with the illustration design has been quite prevalent in the past few years, when I appreciate the design masterpiece, I really feel that I have to learn the road of illustration is still a long time, and also need a lot of people feel that illustration is not really very difficult, this idea can only say that you are too naive. This idea can only say that you are too naive. I have always thought that good illustration is basically expressed in the reasonable scene construction, suitable color matching, subtle details processing, just the right light and shadow processing.

What are the forms of illustration? What are the creative entry points of illustration?

Catalog of Illustration

Concept and Evolution of Illustration

Application of Illustration

Functions and Roles of Illustration

Aesthetic Characteristics of Illustration

Forms of Illustration

Categorization of Illustration

The Present Situation of Illustration

In the field of modern design, it can be said that illustration is the most expressive design.

In the modern design field, illustration design can be said to be the most expressive, which has a close relationship with the art of painting. Many expression techniques of illustration art are borrowed from the expression techniques of painting art. The marriage of illustration art and painting art makes the former, whether in the exploration of the diversity of expression techniques, or in the depth and breadth of design theme expression, has made great progress, showing more unique artistic charm, and thus more expressive. In a sense, the art of painting has become a basic discipline, and illustration has become an applied discipline. Throughout the history of the development of illustration, the scope of its application is constantly expanding. Especially in today's high-speed information development, people's daily life is full of all kinds of commercial information, illustration design has become an irreplaceable art form in the real society. Therefore, the purpose of this course is to learn, think and study about modern illustration in depth, so as to better serve the society.

[Edit Paragraph]Concept and Evolution of Illustration

Definition of Illustration

The Dictionary of Illustration explains "Illustration" as follows: "refers to the pictures that are inserted and attached to books and magazines. Some of them are printed in the middle of the text, and some of them are inserted in a way to supplement the content of the text or artistic appreciation." This explanation is mainly for book illustration as a definition, is a narrow definition.

Because of the advent of the age of intelligence, the development of modern society, the meaning of modern illustration has changed from the past narrow concept (limited to paintings and drawings) to a broad concept, "illustration" is what we usually read in newspapers, magazines, various publications or children's picture books, in the text of the pictures inserted between the collectively referred to as the "illustration". "Illustration". Illustration, in the Latin meaning of the word, originally means "to illuminate". As the word implies, it was originally used to increase the interest given to the text in a publication, so that the text could be more vivid and vividly active in the reader's mind. Nowadays, in all kinds of publications, the importance of illustration has far exceeded the status of "illuminating the text" as an accompaniment. It not only highlights the idea of the theme, but also enhances the infectious power of art.

Illustration is a form of art, as an important form of visual communication of modern design, with its intuitive image, the real sense of life and the beauty of the infectious force, in the modern design occupies a specific position, has been widely used in many areas of modern design, involving cultural activities, social **** cause, commercial activities, film and television culture, and so on.

Historical evolution of illustration

The development of the art of illustration has a long history. To you and me seems ordinary and simple illustration, but there is a great connotation. From the world's oldest illustration cave mural to the Japanese Edo period folk prints ukiyo-e, all demonstrate the development of illustration. Illustration first developed in the early nineteenth century with the change of newspapers and books. The real golden age of illustration began in the 1950s and 1960s in the United States. At that time, illustration was just separated from art works and was obviously colored by painting, and most of the authors engaged in illustration were professional painters, and later on, it was influenced by the Abstract Expressionist school of painting, and transformed from the figurative to the abstract. Until the 70s, illustration returned to the realistic style. Early Forms of Chinese Illustration

The earliest form of illustration in China was in the form of prints, which appeared with the introduction of Buddhist culture, and was used in the scriptures to publicize the teachings of the scriptures in the form of "disguised" illustrations. The earliest historical record of prints in China is the "Mantra of the Dharani Sutra" published by Emperor Suzong of the Tang Dynasty. The exact date of publication is the title page of the Vajra Sutra in the ninth year of the reign of Emperor Yi Zong of the Tang Dynasty (868), the reign of Emperor Yi Zong, the reign of Emperor Xian Tong. In the Song, Jin, and Yuan Dynasties, book illustrations made great progress. The scope of application was extended to books on medicine, history and geography, archaeology and encyclopedia, and color overprint illustrations appeared. In the Ming and Qing dynasties, it can be said that the ancient art of illustration developed greatly, and there were book engraving industries all over the country. Different regions formed different styles. The form of illustrations are as follows: the first volume with pictures, illustrations in the text, on the map below or below the map above, the inside cover or title page painting and cards, and so on.

The historical evolution of China's ancient illustrations can be regarded as the history of the development of printmaking. At the same time, it is also the history of folk painting. Only the folk yearbook earlier independent of a commodity, it is the predecessor of commercial illustration.

The history of illustration in Europe is similar to that of our country, and it was first used in religious books. Later, illustration was widely used in publications such as natural science books, grammar books and collections of classic authors.

Today, illustration is widely used in various fields of society. The art of illustration not only expands our horizons, enriches our minds, gives us unlimited space for imagination, but also broadens our minds. With the increasing commercialization of art and the emergence of new painting materials and tools, the art of illustration has entered the era of commercialization. In the era of commodity economy, illustration plays a great role in promoting the development of economy. The concept of illustration has gone far beyond the scope of traditional regulations. Throughout today's illustration world, painters are no longer limited to a certain style, they often break the previous single use of a material, in order to achieve the desired effect, a wide range of means, so that the development of the art of illustration has gained a broader space and unlimited possibilities. In China, although the development of illustration is relatively late, but tracing its origins, Fang Yuan has a long history. After the development of blackboard newspapers, prints and posters after the liberation of China, as well as the borrowing of international popular styles after the 1980s, with the popularization of computer technology in the mid-to-late 1990s, more new authors using computers for illustration design emerged

Illustration found a huge room for survival outside of books, the mother of all illustration art. The illustration has found a huge living space outside of books, the parent body of illustration. A rich variety of carriers continue to emerge with the advancement of technology and the needs of society.

[Edit]Application of Illustration

Application of Illustration

Publications:

Illustration is used for the cover of a book, the inside of a book, the jacket of a book, and the content of a book, etc.

Illustration is used for the cover of a book, the inside of a book, the jacket of a book, and the content of a book.

Includes illustrations used in newspapers, magazines, and other editorial.

Commercial publicity: illustrations

Advertising DD Includes illustrations used in newspaper advertisements, magazine advertisements, signboards, posters, leaflets, and TV commercials;

Commercial image design: product logos and corporate images (mascots);

Commodity packaging design;

Illustrations DD Consumer guides, product descriptions, and instruction manuals, charts, catalogs

Film and television multimedia:

Film and television dramas, commercials, games, networks and other aspects of the character and environment art settings or interface design.

Anything that is used for "explanatory" purposes is considered to be illustration.

The two main types of illustration applications

In the field of graphic design, we come across literary illustration and commercial illustration most often.

Literary illustration is a visual art form that reproduces the plot of an article and embodies the spirit of literature.

Commercial illustration - a form of image expression that combines art and commerce to convey commodity information for enterprises or products.

The author of an illustration receives remuneration for the work and gives up ownership of the work, retaining only the right of authorship, which is a form of commercial buying and selling.

[edit]Function and role of illustration

Illustration defined

Modern illustration is somewhat different from art illustration in the general sense. There are differences in terms of their functions, forms of expression, and media of communication. The service object of modern illustration is first of all commodities. Commercial activities require that the information carried be conveyed to the audience accurately and clearly, and that people receive and grasp the information correctly, and that the audience act in a way that enables them to get the feeling of beauty at the same time, so it is said that it is for the service of commercial activities.

Artistic illustration in general has three functions and purposes:

One, as a supplement to the text;

Two, to let people get the satisfaction of perceptual knowledge;

Three, to show the artist's concept of aesthetics, performance skills, and even the expression of the artist's world view and outlook on life.

The functionality of modern illustration is very strong, deviating from the visual communication purpose of pure art tends to weaken the function of modern illustration. Therefore, the theme of the illustration should not be designed in such a way as to give rise to ambiguity. It must be based on distinct, simple and accurate.

Modern Illustration Appeal Function

The basic appeal function of modern illustration is to convey the information to the audience in the most concise, clear and explicit way, arouse their interest, try to make them believe in the content of the transmission, and in the process of aesthetics gladly accept the content of the propaganda, inducing them to take the final action.

(a) Show vivid and concrete image of products and services, intuitively convey information.

(2) Stimulate consumer interest.

(3) Enhance the persuasive power of advertising.

(d) Strengthen the infectious force of the goods, stimulate the consumer's desire.

[Edit Paragraph]Aesthetic Characteristics of Illustration

Illustration design as a form of visual art, specifically as a part of practical art, has its own aesthetic characteristics. Among them, the most obvious ones are as follows:

Purposefulness and constraints

Practicality and popularity

Imagery and intuition

Fourth, aesthetics and fun

Fifth, creativity and artistic imagination

Sixth, diversification and plurality

Modern illustration has become more diversified due to the diversification of media, contents, expression methods and objects of appeal, and has become more and more important. and the diversity of the object of appeal, so that its aesthetic standard also has the characteristics of diversity and plurality. Illustration

[Edit Paragraph]Forms of Illustration

Modern illustration has various forms, which can be categorized by the media of communication or by function. In terms of media classification, it is basically divided into two major parts, i.e., print media and movie and television media. Print media include poster advertisement illustration, newspaper illustration, magazine and book illustration, product packaging illustration, and corporate image publicity illustration. Film and television media include movies, television, computer monitors and so on.

Posters: also known as posters, posters. In the advertisement still mainly rely on the print media to convey the information of the times, it can be said that it is in the position of the dominant advertisement. But with the emergence of film and television media, its scope of application has been narrowed.

Newspaper illustration: Newspaper is one of the best media for information transmission. It is the most popular, low-cost, large circulation, wide dissemination, fast, short production cycle and other characteristics.

Magazine book illustration: including the front cover, back cover design and the body of the illustration, widely used in all kinds of books. Such as literature books, children's books, science and technology books. This kind of illustration is gradually declining. In the future in the electronic books, electronic newspapers and magazines will still exist in large quantities.

Product packaging illustration: product packaging to make the application of illustration more widely. Product packaging design contains three elements: logo, graphics, text. It has a dual mission: one is to introduce the product, the second is to establish the brand image. The most prominent feature is that it is between flat and three-dimensional design.

Corporate image of the publicity materials illustration: it is the VI design of the enterprise. It is contained in the enterprise image design of the basic system and application system of the two major parts.

Film and television media in the film and television illustration: refers to the illustrations appearing in the movie, television. Generally appear more in the commercials. Film and television illustration also includes computer screens. The computer screen has become the space for commercial illustration, and many graphic library animations, game programs, graphic forms, have become a member of commercial illustration.

Expression forms of illustration

Figures, free-form, realistic, black and white, color, use of materials, photographs, computer generated ......

Figures, free-form, realistic, black-and-white, color, material, photo, computer generated, whatever can be formed into a "graphic" can be applied to the production of illustrations.

Vector

[Edit Paragraph]Classification of illustration

Positioned according to the current market: vector fashion cartoon low-children realistic dimensional beauty Korean comic illustration concept setting and so on

Classified according to the method of production: hand-drawn, vector, commercial, emerging (2D graphic, UI design, 3D), pixel

Classification of illustration style: Japanese cartoon and illustration of Europe and America Hong Kong illustration. and illustration of Europe and the United States illustration Hong Kong illustration Korean game illustration Taiwan romance novel cover illustration, due to the style is now too diverse words so I just simple classification

Another style in foreign countries is broader there are handmade origami, cloth ah, a variety of styles have, and go hand in hand.

[Edit paragraph]Illustration status

Illustration of the most developed places: the United States is the illustration market is very developed countries, appreciate the illustration in society has become a habit. On the one hand, there are a large number of independent illustration products sold in the terminal market, such as illustrated books, magazines, illustrated greeting cards and so on. On the other hand, as part of the visual communication system (graphic design, illustration, commercial photography), illustration is widely used in the content of print advertisements, posters, covers and other designs. The illustration market in the United States is also very specialized, divided into children's, sports, science fiction, food, digital, pure art style, humor and other professional types, each type has a special illustration artist. The entire illustration market is very standardized, and competition is fierce, because the average income level of illustration artists is three times the average income of the average American.

Illustration in Japan, South Korea, Hong Kong and Taiwan: As we all know, Japan's commercial anime already has a huge market and operation team. And animation is an important branch of the illustration industry. Before CG technology (Computer Graphics, visual design and production using computer technology) entered the field of illustration, hand-drawn animation had already become a sunrise industry in Japan. Today's younger generation is increasingly inclined to use computerized digital technology.

In South Korea, as the game industry has risen to become the second largest pillar of the national economy in recent years, illustration, especially digital illustration, has risen to prominence, and game characters designed with digital illustration have gained more market space with the popularity of Korean games in China.

Meanwhile, illustrators in Hong Kong and Taiwan are still searching for their own way into the industry, even though their works have obvious traces of their Japanese counterparts. Illustration education: Beijing Institute of Printing, Beijing Institute of Fashion Technology, Beijing Broadcasting Academy, Tsinghua University Academy of Fine Arts, Central Academy of Fine Arts and other institutions have opened illustration or illustration-related majors in the past two years, but the content of the teaching tends to include only publication illustration rather than commercial illustration in the full sense of the word.

But in foreign countries, illustration education and the market are very closely integrated. Many famous illustrators are guest teachers at various universities, bringing the most fashionable and cutting-edge business sense to schools. Today, commercial illustration in foreign markets includes four forms: publication illustration, cartoon mascot, movie and game art design and advertising illustration. In fact, in China, illustration has been used in print and electronic media, commercial venues, public organizations, product packaging, film and TV show posters, corporate advertisements, and even T-shirts, diaries, and New Year's cards.