What is the development trend of new media marketing after the epidemic? Read articles and keep up with marketing. ...

The emergence of COVID-19 epidemic this year has made customers' attention and time tilt towards the Internet. Social media marketing, which of the new media methods has more diversified advantages, platform in social media marketing market, MCN institutions, KOL and other roles have an objective development trend in recent years, creating a good atmosphere for the development trend of social media marketing industry chain. For example, different kinds of new media platforms, such as social networking platforms, video websites and e-commerce platforms, have their own advantages in topic discussion and dissemination, customer discussion and participation, information display depth, and grass planting and weeding efficiency. Therefore, according to the characteristics of marketing strategy, screening out various matching service platforms, combining the advantages of each service platform, strengthening marketing promotion and achieving practical results will become the development prospect of social media marketing. Weibo, mobile phone WeChat and other social networking platforms, Bili Aauto Quicker Little Red Book app, and Taobao's e-commerce platform with _ Rong community channel column have become the key service platforms of social media marketing due to their advantages of bearing mode, high customer popularity and social fission communication. Different new media platforms have their own advantages in the universality of topic discussion and communication, customer participation in discussion, in-depth presentation of information content, and high efficiency of tree planting and transformation. According to the marketing strategy, integrating social media marketing based on multi-service platforms, combining the advantages of each service platform, strengthening marketing promotion and achieving practical results will become the development prospect of social media marketing. For example: Weibo service platform: create high-traffic topic discussion in the entertainment atmosphere to promote the rapid spread of well-known brands and products; Wechat public platform: deep reading and typing is a habit, compatible with deep marketing _ ability transfer; Bili Bili service platform: interest-oriented, open fun and content with the brain, and deliver well-known brand information to customers; Xiaohongshu APP: _ The capacitance characteristics are outstanding, and customers have a high degree of acceptance of the tree planting ability of the service platform; Vibrato short video: KOL carries out marketing promotion according to small video _ to express profound and true feelings; Aauto faster video: KOL products have good recommendation power and high efficiency of improving _ capacitance conversion; The construction of Taobao: _ Rong and live online live broadcast provides a service platform for KOL's social media marketing. With the promotion of various service platforms, various non-"hard advertising" marketing promotion models have just begun to appear. According to new marketing methods such as strong recommendation, evaluation and enjoyment, relying on text, small video and live broadcast to cater to customers' habits and preferences, KOL, as the main body of marketing promotion, is constantly improving the correct guidance to consumers' markets and habits. Social media marketing with KOL as the behavior subject pays more attention to people's expression, and then promotes e-commerce platform, small video social media and online, and can promote the marketing of well-known brands or products according to photos, videos and live broadcast rooms. Become a key bearer of social media marketing. With the realization of live advertising on 20 18 e-commerce platform and the rapid attention of the sales market, the growth of small video operation scale has entered an explosive period, and the advertising operation scale of new media platform has been expanding continuously. This year, it has accounted for 65.9% of the operating scale of Internet advertising revenue of different news media types, and it is expected that the share will exceed 75% in 2022. The new media platform will become an increasingly important marketing promotion target for advertisers. The rich content and forms of expression of the new media platform constantly attract customers' attention and urge customers to migrate to the new media platform habitually and continuously. According to the detection of relevant institutions, in the past six months, the average reasonable time share of customers in various apps such as video live broadcast system, communication chat, social media and e-commerce service platform is 60%, which reasonably attracts the concentration of customers, thus improving the conversion rate.