What is the Forbidden City Wenchuang?

The so-called "cultural creation", as its name implies, is cultural creativity. Wenchuang has become a hot word, and products similar to the Forbidden City lipstick have been launched one after another. Traditional culture has once again entered the public's field of vision in a brand-new and creative way, which has also promoted the prosperity of ancient culture.

How to define cultural and creative products? Belonging to the following three categories is "authentic".

The first category is content category. It refers to the creative content originated from a cultural theme, which is expressed in the form of words, pictures or images. All kinds of creative culture concepts belong to this category. For example, the Forbidden City is a historical theme culture and Disney is an entertainment theme culture.

The second point is product category. It refers to attaching creative products with certain cultural themes to physical carriers and realizing them in the form of personalized products. All kinds of cultural and creative products belong to this category, such as the derivatives developed by the Forbidden City and Disney around their respective cultural themes.

The third category is the combination category. Refers to the combination of content and products to form a scene. For example, the Forbidden City combines the unique historical theme culture with various derivatives and displays it in the scene of the museum. It can also be represented as a virtual scene. For example, after scanning the QR code, the combination of the online scene display of the Palace Museum and the online cultural and creative product store is also like this. Similarly, Disney is the same.

Perspective on "Pseudo-cultural Creation" and "Pseudo-cultural Creation"

"Pseudo-cultural creation" refers to the content and products that lack unique creativity under the banner of a certain theme culture. Just remember that "culture" and "creativity" are indispensable. Otherwise, it is all "pseudo-cultural creation".

"Pseudo-cultural creation" refers to stealing or copying the core of existing cultural content and the creative theme of products, which is expressed in similar or similar forms. Usually, due to the lack of systematic ideological accumulation, its cultural content is incomplete or logically chaotic. Similarly, because there is no original process refining, its product form is rough or its creative expression is weak. As long as we pay attention to the so-called cultural creations with far-fetched cultural content and rough expression, we can preliminarily conclude that they are "pseudo-cultural creations".

Cultural and creative industries are in the ascendant, the contents and products of cultural and creative are loved by people, and cultural and creative personnel are respected. However, whether it is a "fake literary creation" lacking creativity or a "fake literary creation" imitating plagiarism, it is lifeless!