What theoretical models are there in the field of crisis communication?

Theoretical models in the field of crisis communication are:

1, the concept of stage analysis.

2. Strategic analysis theory.

3. Focus event theory.

4. Theory of Excellence.

Crisis communication has the characteristics of suddenness, aggregation, rapidity and suggestibility. The purpose of crisis communication is to find out the truth, resolve contradictions and achieve public opinion balance and social stability.

Therefore, in the process of crisis communication, we should put people first, spread and guide public opinion in time, be proactive, objective and true, seek truth from facts, pay attention to balance, pay attention to ethics and avoid curiosity.

Coping principles of crisis communication:

3T principle: It was put forward by Regester, a British crisis public relations expert, in his book Crisis Management, emphasizing the importance of grasping information release when dealing with crisis.

First, tell your own story and emphasize that the organization firmly grasps the initiative of information release; Second, Tell It Fast emphasizes that organizations should constantly release information as soon as possible when dealing with crises.

Third, fully inform, emphasizing that the information release is comprehensive and true, and must be truthfully informed.

5S principle: first, the principle of responsibility. Second, the principle of sincere communication. Third, the principle of speed first. Fourth, the principle of system operation (system) Fifth, the principle of authority confirmation (standard).