What are TT and MT channels

TThe TT channel refers to the TT (Traditional trade) traditional channel/pathway. the MT channel refers to the TPM (Modern Trade) modern channel/modern pathway.

Traditional channel refers to the flow of goods from the manufacturer to the consumer in the hands of multiple pathways wholesale and sales process.

The new channel is a kind of obeisance to the professional management and centralized planning of the organization network, the channel between the various members of the different degrees of integration of business or joint operation, thus forming the scale of operation, strengthen the exchange capacity, improve the overall operational efficiency and operational effectiveness, effectively enhance the environmental resilience and market competitiveness.

Expanded Information:

Traditional channels and new channels in the organizational structure, mode of operation and other aspects are significantly different.

The traditional channel is a high degree of separation of the organizational network, the channel between the members of the independence of each other, their own, each act, purchase and sale transactions are based on self-interest, bargaining, mutual competition, and therefore loose contact, the transaction relationship is very unstable. Although this maintains the independence of each enterprise, but due to the lack of **** the same goal, thus affecting the local and overall operational efficiency and business efficiency.

The new channel is a kind of obeisance to professional management and centralized planning of the organizational network, the channel on the various members of the different degrees of integration between the operation or joint operation of the way, so as to form a scale of operation, strengthen the exchange capacity, improve the overall operational efficiency and operational effectiveness, effectively enhance the environmental resilience and market competitiveness.

Baidu Encyclopedia-Traditional Channels

Baidu Encyclopedia-New Channels

Baidu Encyclopedia-MT