Traditional Culture Encyclopedia - Traditional stories - How to treat the relationship between the transformation of traditional convenience stores and the development of community commerce
How to treat the relationship between the transformation of traditional convenience stores and the development of community commerce
1. Convenience stores with relatively good business have long checkout lines. Some customers may turn to the next convenience store or supermarket because they see a lot of people waiting in line, which will lead to customer loss.
2. The storefront area is small, the categories are few, and the space for customers to choose is small.
3. The display is chaotic and the inventory management is difficult.
4. It is difficult for traditional convenience stores to establish relationships with customers and retain repeat customers. For example, it is difficult for every customer to know some promotional information of traditional convenience stores and go to the store to buy them.
In the era of 2.0, community life has been guaranteed, and higher cultural, entertainment and spiritual consumption needs have become necessities. At this stage, commercial forms began to enter the community, maintaining the stickiness with users in the form of convenience stores, community stores and convenience service points, and improving customer loyalty. At the same time, at this stage, the ecology of the community has undergone great changes, and the characteristics of different groups such as office workers, the elderly and children have begun to appear, and different consumer needs have also emerged, such as online shopping.
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