Traditional brand innovation short film

July, 2065438-July, 2065438 1 day, CCTV 1 Integrated Channel launched the documentary program "Brand of Great Power" to implement the national strategy of "Brand Power". Through the interpretation of brand concept and culture, China brand has been recognized by more people, and made in China and China enterprises have been presented to global consumers, adding "Made in China".

It is the goal that every China enterprise is pursuing to be able to show it in the program "Brand of Great Countries". Among them, TCL, Alibaba, Iqiyi and mobike, which are representative, are excellent corporate brands in their respective fields. They are not limited to the traditional model, but keep pace with the times through the changes that keep pace with the times, so that "Made in China" can gradually develop into "Made in China", so that more consumers can understand the brand of China and increase the competitiveness of China enterprises in the world!

On September 23, TCL once again boarded the program "Brand of Great Powers" and passed "Why TCL? The short film shows the global development of TCL. Wang Cheng, CEO of TCL Industry and TCL Electronics, used a lot of "Why TCL? "Questions, answered by listing TCL's development achievements in recent years and the explanations of global core employees, let us know more about this global enterprise from China.

The financial report for the first half of 2020 released by TCL Technology shows that the revenue in the first half of 2020 reached 29.33 billion yuan, up 12.3% year-on-year. In this special environment, the year-on-year growth also proved its strong strength. Not only in the domestic market, TCL also shines brilliantly in the international market. In 20 19 years, the global TV sales reached 310.2 million units. In the second quarter of 2020, the market share of TCL brand global smart TV sales increased from 9.4% to 12.7%, ranking second in the world.

TCL has been committed to becoming the world's leading intelligent technology company. It has been deployed around the world since 1999, and has dozens of manufacturing bases, R&D centers and laboratories around the world. There have been many innovations in patented technology. By the end of 20 19, TCL had applied for 1 126 1 PCT patent, covering artificial intelligence, big data, 5G application technology and industrial internet. And fully realized a high degree of autonomy in science and technology.

As a brand-new field, quantum dot display has brought more excellent display effect to smart TV. At IFA)2020 in Berlin this year, TCL introduced the first consumer-grade 8K TV TCL X9 8K QLED TV, indicating that it has mastered this technology, which brought a cinema-level immersive viewing experience with the super-high color gamut coverage and the blessing of Dolby pro logic. After the system is optimized, the TV can also change the intelligent control center in seconds. In the intelligent era, TCL is still laid out in advance, so that we can better experience the convenience brought by intelligent life.

TCL always adheres to the concept of keeping pace with the times, narrows the distance with users through the naming of sports events and grand theaters, integrates different regions and cultures, and strives to build itself into the world's leading intelligent technology company to better serve users. At the same time, it also showed the world the elegance of China brand as a big enterprise!