How to use human nature to do marketing well?

Human nature is hard to change, and marketing is everywhere.

If you want to do a good job in marketing, you must understand human nature.

Marketing is dealing with people, must conform to human nature? Otherwise, you will do a lot of useless work.

Let's look at the nine characteristics of human nature.

1 solidified the traditional thinking. 2 question others and remain vigilant. 3 Pay attention to yourself/be self-centered. 4 curiosity/greed. 5 aesthetic fatigue. 6 herd mentality/follow the crowd. 7 takes advantage. 8 lazy/get something for nothing. 9 Easy to move

First of all, what is the inherent traditional thinking?

Once bitten, twice shy! Because many people around us have been cheated and suffered losses, when you do a new project, the first thing that comes to mind is their previous failure experience.

So the first reaction is to refuse, which is normal. When Ma Yun was an e-commerce, many people questioned that he was a pyramid scheme. . .

Because of people's inherent thinking, many people have finished it before they start.

Many people want to do an online project and ask their friends who have a job with a monthly salary of 3000 yuan. These friends will definitely tell you not to do it.

So: no matter what you do, someone will slander you and hit you. These people only look at the results. If you live for these people, it will be difficult for you to succeed.

Let's look at the second kind of humanity: questioning others and being super alert.

Strangers see value, acquaintances see motivation-WeChat is an acquaintance's social interaction, and there are many familiar friends. Many people think that they have thousands of WeChat friends and feel that they want to do something. There must be many people who support them to make friends.

It's a pity-you think wrong! It is not acquaintances who really support you, but half-baked or pure strangers, because acquaintances have labeled you with some kind of "label"! And strangers only pay attention to whether the content you send is valuable to him!

Let me give you an example: I used to have a classmate who used to mix badly, but later I don't know where he developed. When he came home dressed in gold and silver, he must have worn a fake.

If Ma Yun is wearing a brand-name cottage, no one will doubt it; So if you want to use WeChat for marketing, you'd better avoid acquaintances, who have been labeled. Only if you succeed can you convince them.

So many people buy luxury cars before doing WeChat business, capital plate, insurance, direct sales, or after doing it for a while, just to let others believe him!

From the perspective of the lowest cost, the shortest way is to make a market for half or strangers.

Therefore, in order to change the status quo, we must transform from selling goods competition to resource competition. If you don't jump out, you will continue to advertise and sell goods, and there is no result. When you have resources, fans and contacts, your goods will sell well.

But improving your competitiveness will make people in your circle of friends feel your changes; Acquaintances doubt your motives and think that you want to frame him, and strangers will measure the quality of your project!

Let's look at the third human nature: self-concern/egoism.

Because people only pay attention to what they like and only pay attention to what is related to them. compare

If you study, you only pay attention to your own industry and your appearance. It seems that there is no such thing.

Turn a deaf ear when you turn it off.

Even some people are blindly exclusive. Without comparison, how can there be advantages and disadvantages?

Therefore, in order to attract customers, we must first locate the target group and tap their needs and pain points. Your solution can hit their thoughts or pain points.

Then the fourth human nature, curiosity and greed.

Many people are curious about new things and are willing to browse some attractive content quickly.

If there are many people around the roadside, be sure to join in the fun when passing by.

When others talk about a movie, you must have the urge to go to the cinema.

So it is very important to share the copy, title and momentum.

Only by catching people's eyes and arousing curiosity will there be the following.

As the saying goes, you can't get up early without profit! After reading a lot of capital plates and small platforms, I caught people's greed and ignorance.

Taking advantage of the greedy desire of human nature, let the participants fall into it step by step, and after overthrowing all the opposition voices around them, they threw themselves into it without hesitation or even lost their money.

Maybe there are many similar cases around you; The same proportion of "return on investment", in reality, acquaintances may tell you that you won't believe it at all, but if you switch to the internet, the same proportion of return will only be reduced by ten times or a hundred times, and participants feel that the money is small, so it doesn't matter. Have a try. Go in.

Therefore, the platform takes advantage of this greedy and cheap feature of people, giving sweetness and small profits first, and then letting participants increase their investment step by step through the so-called "mechanism"

Let the participants relax their vigilance again and again, eliminate their vigilance, and finally devote all their money, some even borrow money to invest, and finally get nothing because of the broken capital chain.

Let's share it here today. Friends who want to see it can trust me privately.