Traditional Culture Encyclopedia - Traditional stories - Agricultural products are difficult to sell? Nine ways to promote agricultural products are hard to get without making money 1.
Agricultural products are difficult to sell? Nine ways to promote agricultural products are hard to get without making money 1.
Agricultural products are different from fast-moving consumer goods in our lives. It has its own unique way of selling. Many farmers who produce agricultural products directly sell them to wholesale buyers at extremely low prices, which will be less and less today and even in the future. Many farmers who produce agricultural products have also begun to package their own agricultural products with advanced technology, which not only sells them at high prices, but also drives relatives and villagers around them to become rich and promotes local economic growth. Very desirable. The following are the sales models of 9 kinds of agricultural products collected on the internet, which are also for the independent reference of small and medium-sized farmers. 1, agricultural products+visible agriculture is a new trend. With the support of Internet, Internet of Things, cloud computing, artificial intelligence and big data technology, with the help of video technology, the breeding process of agricultural products can be displayed in real time, and the production management and growth process can be seen at a glance. It can enhance the trust of end users and realize brand premium appreciation. It can be seen that agriculture can effectively solve the three major problems of traditional agricultural market access, capital shortage and food safety, and export high-quality ecological agricultural products to retail terminals. At present, this is basically consistent with the direction of the retrospective display platform of the Internet of Things on the cloud, which can maximize farmers' income. 2. Agricultural products+catering customers can not only directly consume agricultural products, but also indirectly consume them through restaurants and catering e-commerce platforms. Therefore, by creating the interactive experience of agricultural products with special catering, the original ecological agricultural products can really interact with customers and realize the sales of agricultural products quickly. 3. Agricultural products+adoption Adoption of agricultural products means that the production end customizes production and breeding according to the quantity and specifications ordered by customers, which is conducive to reducing risk costs and quickly withdrawing production funds. Farmers should actively explore the adoption mode and realize multi-channel sales. 4. Agricultural products+WeChat business Agricultural products+WeChat business form, now many people in the circle of friends are doing it, and the quality of doing it is mixed. There is no same way to make photos of agricultural products production and breeding places into pictures and share them with friends and WeChat groups, so as to realize users' goodwill towards your agricultural products and stimulate their purchasing psychology. Agricultural products+WeChat business should do a good job in brand building, supply chain distribution and customer service under the premise of ensuring the quality of agricultural products. 5. Agricultural products+community is a valuable fertile ground on the Internet, which is also applicable to agricultural products. Community is a collection of interests. High-quality content, thoughtful service and ecological products and combinations can generate social topics about agricultural products in hometown, promote community collective procurement and realize agricultural products sales. 6. Agricultural products+network celebrities Network celebrity economy is a new type of Internet economy. Applying it to agricultural products can help rural areas get rid of poverty and become rich, create agricultural products with network celebrity brand, not only solve the sales of local agricultural products, but also derive different downstream products of agricultural products. 7. Agricultural products+crowdfunding Agricultural products crowdfunding is a way to sell agricultural products on the crowdfunding platform, which can effectively solve the sales problems caused by slow sales and poor circulation of agricultural products. It is not difficult to do a crowdfunding project, but carefully polishing the value of agricultural products is king. 8. Agricultural products+e-commerce The mode of agricultural products e-commerce is simply to sell goods by using Internet e-commerce platforms, such as Taobao, JD.COM and YEATION. If you choose this model, you must take into account the brand, gift and characteristic form of agricultural products. 9. Agricultural products+direct stores Agricultural products direct stores can reduce the circulation of agricultural products, reduce the number of middlemen, and return truly high-quality agricultural products to end customers. The model of direct stores should involve more government and agricultural leaders and bring benefits to more farmers. The model of agricultural products+direct stores+traceability is also conducive to promotion. The above nine agricultural products promotion methods basically cover all the current agricultural products sales methods, some of which are suitable for larger farmers and some are suitable for small farmers. Digging deeply into any one of these links can increase the sales of agricultural products and build agricultural products brands. The most important thing of agricultural products is high quality. Only high quality can get the final loyal user group, and it is feasible to establish various marketing models on this basis, otherwise the quality will be worse and the gameplay will be brilliant. It will also get twice the result with half the effort, and after the quality is improved, it should be widely publicized, and the quality and origin traceability system should be used to bring the high quality of agricultural special products to the extreme and bring bumper harvest results to millions of farmers.
- Related articles
- China story story
- How to book a wedding banquet hotel
- What is the difference between PLC control system and traditional relay control system?
- An 800-word essay on the topic of moral education
- Method of frying steak
- Origin of the surname Song
- Where can I learn to think all Chinese?
- Which is better, magnetic pump or shielded pump?
- National traditional dress recommendation
- What is Internet promotion?