Why is culture the soul of advertising?

Traditional cultural elements are an important source of advertising creativity. Traditional cultural elements are an important source of advertising creativity, and creativity is the soul of advertising design. So how do good ideas come from, what elements are used to express them, and what forms are used to express them? This is the job of advertising designers. For example, myths and legends in traditional culture can be used as the source of themes, folk stories are also widely known, and poems and songs can also be refined into advertising copy, which can achieve concise and lasting results. For example, the image advertisement of a sports health channel arranged the scene in Longxiang Bridge (a famous scenic spot in Hangzhou) by using the dragon dance activity in China traditional culture, thus conveying the goal of the sports health channel: to help people's sports cause and let people "have an arena everywhere"! In this advertisement, the use of the element of "folk dragon dance" really plays the role of finishing touch, which is a very good idea.