What do you think is the direction and development trend of physical stores in the next five years?

1, physical store trend in the next five years

The trend of physical stores in the next five years is, of course, highly integrated with online. And big supermarkets are likely to develop in the direction of experience stores. After all, large supermarkets have a large space and can have an agglomeration effect. Moreover, people no longer like to drive more than one kilometer to the big supermarket to shop, but like to shop at the convenience store at home at any time.

It is undeniable that e-commerce has a great impact on physical stores. The rise of e-commerce and the decline of physical industry are inevitable phenomena of social development.

But e-commerce has not yet reached the point where it can replace physical stores. After all, online goods are not as real as physical stores. Online goods are just a picture, and consumers can only judge the quality of goods through pictures. This is also a drawback of e-commerce, but physical stores do not have this problem.

The anxiety of physical store owners and the wave of physical store closures, including many factories, really reflect the current economic downturn; However, physical stores will not die, and the sales of physical channels are higher than those of online channels.

Because of the convenience of e-commerce, physical stores will constantly optimize their services and products. Through competition, emerging physical stores, whether physical stores or factories, will become more professional, diversified, systematic and service-oriented, and will continue to innovate for survival; What is eliminated are inferior and stubborn shops that rely solely on the price difference of products (factories will no longer rely solely on the era of low-cost labor).

2. Development trend

It should be noted that 5 years later, 5G has been widely used. 5G communication has fast transmission speed and cheap data, which allows customers to further migrate from PC to mobile. This will certainly promote the further development of e-commerce, and the frequency of customers using mobile phones will be higher and higher.

More physical store traffic is transferred to online e-commerce. More and more people choose to buy things online, which will undoubtedly bring more pressure to physical stores. Especially those products with fierce competition and poor experience are not suitable for operating in physical stores. Industries with a strong sense of experience have developed greatly. Such as service industry, such as foot massage, restaurants, optical shops and so on.

Personal services must be experienced on the spot, which e-commerce cannot provide. Without experience, physical stores will develop in a more experiential direction. The valve of online stores lies in poor experience, while the vitality of physical stores lies in direct sensory experience. Only by grasping the experience can a physical store have a chance.

The old business model stores either innovate themselves and take a new path, or die directly and be replaced by new stores. The survival rate of new business models is not necessarily high, and many business models are being explored, which will inevitably lead to high mortality. Early exploratory shops will be "pioneers" and quite a few will die.

At that time, the evolution speed of PC showed us what high-frequency upgrade was, while the evolution speed of mobile phone was faster, indicating that the upgrading speed of this electronic core product was accelerating. Artificial intelligence is now a star of great concern, with more capital investment, higher concentration of talents, wider application and easier commercial realization.

That means that the commercial evolution and iteration speed of artificial intelligence will be faster than that of mobile phones. Especially with the development of cloud computing, cloud hosting and cloud data, artificial intelligence has a "feed". Then, five years later, you will find that artificial intelligence is not so low-energy at all.

Everything needs artificial intelligence, and physical stores are no exception. Artificial intelligence will gradually penetrate into physical stores. In the future, when a consumer enters a store, he will not buy anything without artificial intelligence.

At present, shops without artificial intelligence will definitely change actively or passively in the future. In the future, new stores will be more closely integrated with artificial intelligence. At present, China is developing at an annual rate of about 6.5%. In the future, it is bound to have a greater voice in the world and occupy more resources, and the growth rate will always be maintained or even accelerated.