Why is the transformation of small and medium-sized home appliance enterprises so painful? Where is the difficulty?

There are many aspects in the transformation design of small and medium-sized household appliances enterprises. Let me talk about the problem I can achieve for you.

2/kloc-0 The most important new thing in the first two decades of the 20th century is the Internet. At present, 99 of 100 industries want to get involved in the internet, and small and medium-sized household appliances enterprises are no exception. Why do they suffer?

First, the market is so big and there is so much demand. If you don't transform, you may lose more than half of the market. Market is the lifeblood, and demand is the lifeblood. If you don't transform, everyone will buy it online, and who will you cry with?

Second, costs continue to rise. If we don't transform, first of all, middlemen will earn intermediary fees endlessly. You may have worked hard for a year, and most of the proceeds have been taken away by others. Secondly, for power companies, stores are necessary, which is undoubtedly a big expense for renting a house.

What are the difficulties in the transformation of small and medium-sized household appliances enterprises?

First, funds. Transformation, some people may think, isn't it just selling things online? It's not too difficult. No, the first problem to be considered in the transformation of power enterprises is insufficient funds. In the transformation of internet plus, should we establish a dedicated logistics line or entrust a professional third-party logistics company? These two points are not generally difficult. Let me talk about the former first. Most power companies build their own logistics, but the demand for funds is sky-high, with their own vehicles, professional logistics warehouses and sorting systems. Let's talk about the latter. If we entrust a third-party logistics company, we all know that the scale of electric enterprises is generally large, and the logistics cost is extremely high, which inevitably increases a lot of costs.

Second, it is still the market. After ten years' development, the mode of internet plus power enterprises has matured, and well-known power enterprises occupy most of the market, so it will be difficult for small and medium-sized power enterprises to take this road.