Traditional Culture Encyclopedia - Traditional stories - Recommended excellent books for business?
Recommended excellent books for business?
Excellent books that must be read in business.
1, pursuing Excellence
striving for excellence
Authors: Tom Petes and Robert Waterman.
Douban score: 7.8
Content introduction?
It opened the first revolution of enterprise management books, truly combined the scientific and artistic nature of management closely, became a classic rule that sensationalized the whole management field, and was praised as the management bible of American excellent enterprises.
2. "The foundation will last forever"
durable
Authors: Jim Collins and Jerry Polan.
Douban score: 8.2
Content introduction?
Evergreen Foundation provides valuable insights into the roots of the company's eternal Excellence, with hundreds of concrete examples and practical strategies that can be applied to managers and entrepreneurs at all levels.
3. Enterprise Reengineering
Redesign the company
Author: hammer
Douban score: 8.3
Content introduction?
In this book, Dr. Hammer, one of the top ten management masters in the world, proposed that enterprise reform should be thorough and fundamental, especially the business processes of enterprises should be completely re-engineered. He cited the examples of three companies, such as IBM, to show that only through business process reengineering can enterprise performance and service quality be greatly improved.
4. Barbarians at the door
Barbarians at the Gate
Authors: Brian Burroughs and John Helyar.
Douban score: 8.2
Content introduction?
With their contacts and skills, two reporters from the Wall Street Journal exposed the unprecedented acquisition case in the history of Wall Street finance-1988 KKR Company's acquisition of Renault-Na Beske Group, and the ups and downs of Wall Street's financial operation.
5. Competitive advantage
competitive edge
Author: Michael Potter
Douban score: 8.7
Content introduction?
This is one of the famous trilogy by Michael Porter, a famous professor at Harvard Business School, and another Bible in this field. This book expounds the problems that enterprises put these general theories into practice. This book studies how enterprises create and maintain competitive advantages.
6. tipping point: how to arouse popularity
The Tipping Point
Author: Malcolm Gladwell
Douban score: 7.8
Content introduction?
Gladwell, a geek, explores the control science and marketing model from a new angle with the sudden popular tide in society as the breakthrough point. This book explains all kinds of strange phenomena and will completely subvert people's traditional vision of product marketing and creative communication.
Step 7 cross the divide
Crossing Cha ***
Author: Geoffrey Moore
Douban score: 8.4
Content introduction?
Crossing the gap is about the early stage of the life cycle of high-tech industries, that is, the marketing strategy of emerging high-tech products. Only by crossing the gap stage can we continue to move towards the mainstream market and even enter the tornado stage.
Books to be read by future entrepreneurs
1, Roman story
Seven students of Yano
9. 1 score 703 people's evaluation
brief Introduction of the content
The story of the Romans (15) is a happy ending. The most collectible classic of Roman history. In this mediocre era, everyone yearns for heroes. Gu Ye Qisheng, a Japanese woman writer, resolutely left Japan and went to Rome to look for heroes. After living in Rome for more than 30 years, he spent 15 years writing 15 volume "The Story of the Romans", which restored a small country on the Italian peninsula into a world empire, lasting 1300 years, and reappeared an era of heroes ... Only by understanding Rome can we understand Europe in the past and the world today.
The Romans were inferior to the Greeks in intelligence, Gauls in physical strength, Etruscans in technology and Carthaginians in economy, but why could they defeat their opponents one by one and establish and maintain a huge Roman empire?
Famous recommendation
1. According to the author's description, the Roman Empire is like a powerful multinational enterprise, and Roman law is like the internal regulations of this enterprise. This enterprise has its own core values, corporate culture, thinking inertia, discourse system, human resources reserve and even its own security system. System, talent, resource allocation, etc. , are the reasons why Rome can last forever. This is why this book will be used as a ready-made teaching material for leaders, organizations and countries by some foreign researchers. The end means the end of the past history, and it also means that the past governance model is inconsistent with the reality, and the transformation is a new beginning. —— Wang Shi, Chairman of Vanke Group
As always, I like reading stories about Romans. First, I think it has no ideology, which is really good. Just write history according to the feeling at that time. Second, its writing style is a combination of stories, comments and evaluations. Every time, every character has demonstrated and investigated, so it is not fictional, but readable. That's good. The most important point is that there are many similarities between the history of ancient Rome 1000 years and the history of * * *. Roman culture and system were passed down, and cultural relics came into being. But today, China is still in the same strain, even the cultural connotation has not changed much, and the imperial structure has not changed much. —— Yu, Chairman of New Oriental Education Group
All seven students of Yanye liked Rome when they were children. To this end, they settled in Rome, lived for half their lives and wrote many books about Rome, the most famous of which is The Story of the Romans. Volume 15 has been written to 15, and between the lines, her infinite yearning for the scenery of ancient Rome is poured in. Her writing is fluent, and her narrative is concise and lively, which makes people want to read. In addition, the greatest feature of this set of books is that the author looks at ancient Rome from the perspective of modern people, interprets the concepts of state, citizens, religion and power, strives to make the past serve the present, and seeks the universal principle of the prosperity of a country and the rise of a race. Personally, he does not hide his extraordinary ambition: "Other researchers write what they know, while I write what I want to know." -Wu Xiaobo, a financial writer and scholar
The most important thing is only one thing.
Gary Keller
7. 1 score 3 17 people's evaluation
brief Introduction of the content
Everything is important. You can handle many things at the same time. You should live a regular life and achieve a balance between work and life. In fact, these ideas will only make us farther and farther away from success. Gary. Keller told us in the best-selling book "The Most Important Thing, Only One Thing": Try to narrow your goals and focus on the most important thing at the moment, and you can achieve a successful and efficient life.
Bookworm evaluation
1, personal management, this book is enough.
People who don't know how to choose goals and priorities will eventually accomplish nothing.
This is a reference book, and some concepts in it are still very useful, but you can't forget it after reading it like other books. Always read out useful concepts. The most important thing is to practice them, especially for some specific practices, and turn them into your own abilities so that you can really play a role.
Business must-read books.
1." 1929 crash "
The Great Crash 1929, by John Kenneth Galbraith of Galbraith, published in 1955.
This is a concise but insightful history book, reprinted from the first edition. What is the reason for it? Galbraith himself wrote in 1997: "Whenever it stops printing, a speculative bubble ... will arouse people's interest in this period of history, which is an important case of the rise and fall of modern economy."
2. Extraordinary popular fantasy and mass madness
Excessive pop traditions and crazy crowds, published by Charles MacKay in 184 1. The Chinese translation is published by China Financial Publishing House.
This book is about the Dutch tulip craze in 1634 and the south sea bubble incident in 1720. Nanhai Company was established in 17 1 1, mainly engaged in slave trade. The company's shares were once hot in the market, attracting a large number of investors. 1720, the stock soared from 128.5 to 1, which triggered an unprecedented speculative upsurge. However, in September of the same year, the stock market plummeted, and the stock fell to 1.24, which made the chronicles of irrational fanaticism such as the bankruptcy of many speculators fascinating, and it profoundly described the impulse of human beings to fall into speculative fanaticism.
3. Interesting money
Interesting Money, by marc singer of marc singer, published in 1985.
From the point of view of pure entertainment, no book is better than Biesinger's story about the collapse of Pennsylvania Plaza Bank in Oklahoma. This book is one of the first books to expose scandals in depth.
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