How to transform and upgrade home building materials enterprises, there are Gu to take you out of the wave of closures

2018 is a watershed year for the home building materials industry, a year of strong pain for the entire industry people, capital after 2016, 2017 continuous trough, although in 2018 released a signal of financing heat, but still dark current, there are statistics, in the past four years, the industry has more than 1,000 companies have closed down one after the other, eclipsed the field

2019 across the Winter, countless practitioners and watchers will hope in 2019, after a year of warming period, the development of the moment into the stabilization period, affected by the epidemic, the end of 2019 continued to the beginning of 2020, there are many enterprises layoffs, cut back on spending, and even face closure. According to incomplete data statistics, only in 60 days time to close down as many as 750 enterprises, offline physical stores are even more unbearable.

From March this year, the industry with the control of the epidemic and reasonable governance of the overall warming warming, but at the same time also enter a new round of critical integration period.

The future has come, the stronger the stronger

Under the influence of multiple factors such as consumer upgrading, fine decoration policy, real estate regulation, the industry is experiencing change and upgrading from single product consumption to the integration of large homes, from small local small-scale operations to corporatization, systematic management, and from decentralized operations to centralized development.

"Integration of resources development" will become a new round of integration of the competitive wind vane, and the strength of the enterprise has become the key to enter the game.

Enterprises with resources and channels, and product advantages have stronger integration capabilities, and become the biggest harvester in the market. In the "2019-2020 Annual China Home Health Industry Development Research Report" released by Yio Wisdom, it is pointed out that the overall concentration of the home building materials industry is low, and the industry as a whole presents a "stronger and stronger" situation, both in terms of channels and products. "The situation, whether it is the speed of channel sinking, or the actual turnover growth of the head of the top enterprises in the growth rate is more than the overall level of the industry.

Supply chain innovation and integration is the key

In the face of the 4 trillion market, how to grasp the opportunity to enter the new integration period, the key is to grasp the "supply chain innovation" its core lifeline.

The future competition is both the competition for efficiency and cost competition, home building materials industry is no exception, and its most powerful weapon lies in the "supply chain". The stronger the supply chain integration capability, the more resources on behalf of the comparative upstream brand, the more obvious the price advantage. Unlike the traditional single-brand distribution model, multi-category integrated supply chain model, not only to buy different products docking different brands of manufacturers and distributors of the situation in the past, and furthermore, to solve the problem of repeated bargaining, bottom of the communication efficiency, cost is too high.

Yau Gu began to layout the home decoration building materials supply chain from 2019, the platform category covers: "bathroom hardware, lamps and switches, sockets, furniture and other categories, to provide one-stop home decoration building materials solutions for the installation enterprises, offline stores, consumers.

There are Gu from the supply chain service entry, the establishment of regional operations centers across the country, and incorporated into the city partner multilevel management system, will be fully launched in June this year, rapid expansion. From the user's core interests, through the cost-effective quality products and comprehensive service system double insurance, to cut into the market.

In the brand, quality, service, after-sales and other aspects of the consumers continue to upgrade the situation, the quality is not pass, payment efficiency is difficult to ensure that most of the B-side dealers and consumers "heart disease". There are Gu precipitation 20 years of industry resources, has a first-line brand manufacturers of resource advantages, from the source to ensure product quality and price advantage.

At the same time, there are Gu and the national regional operations centers, city partners, to provide display, sales, maintenance, installation and other services on the ground to ensure that the high quality of colleges and universities to solve the problem, the formation of a tight closed-loop service.

Supply chain advantages, to achieve real cost reduction and efficiency, there are Gu has a unique supply chain advantages, set design, material selection, production, sales, marketing in one, in procurement, has the price advantage, and to partners to bring more cooperation dividends, and the quality of the product service and preferential prices to the user.

In the critical period of the industry's development, there are Gu has been ready to fight a protracted war, the industry transformation and upgrading of the pace of significantly accelerated consolidation period, 4 trillion of the market blue ocean will be how to be divided, let's look forward to it ~