Self-media for the traditional media to bring what change

Self-media (foreign name: We Media), also known as "citizen media" or "personal media", refers to private, civilian, generalized, autonomous communicators, with modernized, electronic means, to the majority of unspecified or specific It is a general term for new media that transmit normative and non-normative information to an unspecified majority or a single person by modernized and electronic means. Self-media platforms include: blogs, microblogs, microblogs, WeChat, Baidu official posting, forums/BBS and other online communities.

The Media Center of the American Press Institute in July 2003 released by the Shein Borman and Chris Willis two jointly proposed "We Media (self-media)" research report, which "We Media" under a It defines "We Media" as a way to begin to understand how ordinary people can provide and share their own facts and news, enhanced by digital technology and connected to the global knowledge system." In short, it is the vehicle that citizens use to publish the events they have seen and heard about, such as blogs, microblogs, WeChat, forums/BBS and other online communities.