The development of educational applets, what opportunities it brings

The education applet is an opportunity for offline education and training institutions!

As operators of educational education and training institutions know, the high cost of customer acquisition, low completion rate, low renewal rate is a common problem in offline education and training institutions.

Nowadays, the education and training industry is increasingly competitive, limited access to sales leads, effective leads are difficult to screen, the high cost of customer acquisition, so that the original asset-light education and training industry is also burdened with heavy pressure costs. In the education and training industry, the high cost of customer acquisition has been the general **** knowledge of the organization operators.

Traditional offline education and training institutions in general how to get customers?

①, ground push

The ground push is the most common way of traditional offline education and training institutions to acquire customers. Nowadays, the flyer page has little interest in students and parents, and even the flyer page has reached the point of no one asked. Ground push flyers, not only inefficient, difficult to achieve the desired results, but also to spend a huge cost of manpower, material resources and time.

②, public lectures, lectures

This way, do a good job can effectively improve the conversion rate. However, the atmosphere of the scene, the details of the control requirements are high. But doing public lectures, lectures are just a means of conversion into a single, the cost of obtaining effective leads has not changed.

③, advertising

Putting ads is good for increasing the exposure of the brand, but it doesn't help much with the revenue of the organization. Coupled with the expensive cost of advertising, it is not suitable for small and medium-sized education and training institutions.

4, telemarketing

Telemarketing is one of the effective ways to promote offline education and training institutions, the cost is low, is the majority of education and training institutions will be used. However, the cost of acquiring effective leads remains unchanged for telemarketing, as for public classes and lectures.

Traditional offline education and training institutions, customer acquisition mode is basically these ways. But no matter whether it is ground promotion, public lectures, lectures, or advertising, telemarketing, the cost of customer acquisition is still high.

These methods of customer acquisition are collectively known as the funnel-type customer acquisition model in Internet marketing. The most important feature of this model is that it takes a lot of labor, material and time costs.

Is there a low-cost customer acquisition model? Of course there is! The new customer acquisition mode on the mobile Internet is a relatively low-cost customer acquisition mode. He is not the same as the traditional funnel-type customer acquisition mode, the mobile Internet customer acquisition mode is fission type. Through the dissemination of acquaintances and acquaintances, so as to realize the spread of one to ten, ten to a hundred, rapid access to effective lead information.

And the important medium to realize the fission spread of the mobile Internet is WeChat, and WeChat small program also plays an important role in the WeChat ecosystem. The characteristics of WeChat small program is also particularly suitable for offline education and training institutions, is the most important training institutions enrollment customer acquisition tool.

So, how do educational training institutions achieve low-cost customer acquisition through small programs?

①, free to cover the nearby 5 kilometers of accurate customers

Free to cover the nearby 5 kilometers of accurate customers, is the most basic function of the small program. Open WeChat, enter the nearby small program, you can see all the small programs within 5 kilometers around. This nearby 5 kilometers of positioning is exactly the same as the precise target customers within 5 kilometers of the educational training institutions.

This also means that by opening a small program, offline education and training institutions can reach the precise customers in the nearby 5 km for free, and engage in realizing brand marketing and communication.

②, very good marketing tool for customer acquisition

Many offline education and training institutions have realized the importance of online customer acquisition. Whenever the holidays, summer and winter vacations, a variety of marketing activities also come one after another. But many education and training institutions do marketing activities, but found that there is no good marketing tools. If you use APP to do it, it is difficult to promote, and students and parents are not willing to download it, which makes the effect of the activity greatly reduced. And to do it with H5 page, all the data are in other people's platform, the data security is not high.

And the birth of small program combines all the advantages of APP and H5. Small program is not only powerful, good experience, comparable to the native APP, and get all the data stored in its own background, do not have to worry about data security issues. In addition, the previous barriers to dissemination through APP are gone. Small program does not need to download, registration, does not take up memory, the use of the threshold is extremely low, eliminating the need to download APP, registration and other cumbersome intermediate links.

Together with the data retention function of the small program, it makes the small program become the best helper for offline education and training institutions to engage in activities and marketing.

3, the cost of customer acquisition is much lower than the traditional model

It has been mentioned earlier that the high cost of customer acquisition is a common **** knowledge of traditional offline education and training institutions. How does the small program achieve low-cost customer acquisition? This is because the small program is an important product in the entire WeChat ecosystem. Since the birth of the small program, WeChat has endowed the small program with communication properties and social properties.

On the mobile Internet, the customer acquisition mode through small programs is fission type. For example, the price-cutting activity of Pinduoduo is a classic case of fission customer acquisition. Users through the small program price cutting activities, the goods will be distributed to other friends in WeChat. If your friends want to help you cut the price, they need to download the APP, and if they want to participate in the activity, they need to share the link with more friends. This mode is the fission customer acquisition mode.

Fission-based customer acquisition is much less expensive than the traditional funnel-based customer acquisition model. In some industries, the cost of fission customer acquisition is even as low as 10 cents, and the cost of new customer orders is as low as 5 yuan. Although the education and training industry, it is not possible to such a low cost, but fission customer acquisition costs compared to the traditional model is obviously much lower, and much more efficient.

This is why offline education and training institutions must develop a small program. Small program for traditional offline education and training institutions is an opportunity. Now that the small program is in the era of the dividend period, the development of small programs for traditional offline education and training institutions has great value.