What are the specific characteristics of tourism marketing

Tourism marketing has the specific characteristics of demand heterogeneity, seasonality, locality, word-of-mouth communication, emotional, multi-channel sales and so on.

1, demand heterogeneity

The consumer demand in the tourism market presents the characteristics of diversification and individualization. Different consumers have different preferences and needs, so marketing needs to develop differentiated marketing strategies for different market segments.

2. Seasonality

The demand in the tourism market is characterized by seasonal fluctuations, and the demand for tourist destinations varies from season to season. Therefore, tourism marketing needs to be adjusted according to the characteristics of different seasons, product, price, promotion and other aspects of the strategy.

3, geographic

The tourism market is a highly geographic market, and the market scope of tourism products is usually limited to a specific geographic area. Therefore, tourism marketing needs to consider the geographic characteristics of the target market and regional culture, and develop appropriate marketing strategies.

4, word-of-mouth communication

Consumers in the tourism market tend to rely on word-of-mouth and recommendations when making decisions. Therefore, actively managing and improving word-of-mouth and attracting more consumers through word-of-mouth communication is one of the important strategies in tourism marketing.

5, emotional

Tourism products and services have strong emotional attributes, consumers will have emotional and experiential needs when choosing and experiencing tourism products. Therefore, tourism marketing needs to focus on emotional promotion and experience marketing to create a pleasant tourism experience.

6, multi-channel sales

Tourism products are usually sold through multiple channels, such as travel agencies, OTA (online travel agents) and so on. Therefore, tourism marketing needs to make full use of different sales channels, integrate resources, and provide diversified sales channels and service methods.