Main points of store shelf decoration design

Shelves generally refer to cabinets, shelves, cabinets, boxes and other appliances that are displayed and placed in the business hall of stores in the near future. In recent years, in order to adapt to the new situation,

Improve their competitiveness, and strive to make a general adjustment to the exhibition effect of the business hall. Shelves, counters and other main commodity display appliances have been modified, and some new cabinets have been set up to make the business hall look brand-new. Using shelves to display goods makes full use of business space compared with setting up stalls. The purpose is to arrange the goods in an orderly way, so that customers can see at a glance, transmit product information to customers at the fastest speed, and stimulate and strengthen the determination to buy through the perceptual display of goods; At the same time, it is also the basic operating facility for sales staff to provide customers with high-level services. Whether it is cabinet shelf, cabinet shelf, box shelf, clothes rack shelf, etc. Used to place different goods for customers to choose from. Groups of shelves sell different products separately and form a sales team, so that customers can follow the channel network formed by shelves as soon as they enter the store business hall.

Seeing the dazzling array of goods operated by the store, the store's sales service is directly completed with the customers in front of the shelves. Shelf layout is the main content of business hall layout. The channel woven by the cargo structure determines the flow direction of customers. Whether it is vertical crossing, diagonal crossing, radial, free circulation or direct layout, it is necessary to reserve some flexibility for the change of business content so as to adjust the shelf layout according to needs. Therefore, all kinds of shelves in modern comprehensive shopping malls are combined, and only some franchisees use a small amount of fixed forms.

function needs/requirement

The distance between shelves should ensure smooth passenger flow. It's not a problem for a small shop to put shelves next to the store door. Large food stores, department stores, clothing stores, etc. The reasonable distance should be calculated according to the size of the store and the volume of the business varieties.

Generally speaking, the main channel should be between1.6 ~ 4.5m, and the secondary channel should not be less than1.2 ~ 2m. Because all kinds of goods have different characteristics in shape, volume and value, it is bound to put forward different requirements for display tools such as shelves to achieve the best display effect. Designing shelves according to all kinds of goods is an effort direction of business hall design at present.

The particularity of commodities mainly lies in whether they can be stacked, hung, vertically placed, horizontally placed, and in bulk. Some goods are sensitive to temperature and light, and need glass refrigerated shelves. Some precious commodities have special requirements for shelf safety measures, and some commodities that customers can directly contact should be designed to provide enough convenience for customers. Drawer shelves in Chinese medicine shops, Bo Gu shelves in cultural relics shops, platform shelves in bookstores, box shelves in fruit shops,

The suspender shelves of clothing stores are all designed according to the characteristics of their respective varieties. Shelves should be designed to ensure proper area and space for goods to be displayed on the shelves, so that goods can be effectively arranged horizontally to show the differences of their varieties, and vertically to show the different specifications and grades of the same variety. Appropriate space not only provides convenience for the vertical arrangement of goods, but also provides convenience for sales personnel to place goods, put them on shelves and clean them.

In the same store, the shapes of shelves should be basically uniform, so as to create a clean and orderly environment and provide a good atmosphere suitable for shopping. Consistent size, consistent material, consistent morphological characteristics (mainly in the top, feet, corners and surfaces) and consistent color make the shelves have a sense of unity.

The requirement of shaping image

Nowadays, besides the functional requirements, the shelf design of shops should be mainly in the form of modernity, which is the main aspect of shaping the image of shops.

Traditional shelf materials include wood, metal (steel, aluminum), glass,

In foreign countries, there is a tendency to replace wood and metal with FRP and glass with plexiglass. Glass fiber reinforced plastic has superior mechanical properties, with the characteristics of light weight, translucency, colorability, free molding and low cost. Can be used for goods display appliances such as shelves, cabinets, cupboards, tables, boxes, partitions, etc. Because of its free formation, designers can give it many new forms. /kloc-plexiglass was invented in the 0/9th century, and the disadvantage of poor wear resistance of early products was improved. Its advantages are high strength, non-friability, non-fading, high plasticity and good light diffusion, and it is cheaper than glass abroad. Among them, the advantage of plasticity enables it to be bent, folded, cut and die-cast, which makes it have a wide range of modeling possibilities when used as a store shelf material. In order to prevent dust, transparent plexiglass cover should be set on the box frame, and transparent plexiglass is used as the shelf for commodity display, which has excellent display effect. In addition, all kinds of reinforced plastics, synthetic wood and other related new materials are gradually popularized and applied. In order to display goods, shelves generally do not use * * * color, so as not to usurp the host's role. However, the color relationship between commodity display shelf and commodity must take into account the usual color function. Such as brightly colored goods, the color of the shelves should be gray; For light-colored goods, the shelf color should be dark; For dark goods, the shelf color should be light. The color of shelves and goods is matched to set off the background color.

It is very important to ensure that the commodity display tables and shelves in the business hall have sufficient light, which is very important to promote the sales of commodities. Lighting settings should strive to make the light close to natural light, so as not to affect the natural color of goods. Generally, the lighting layout of shops adopts the overall and local lighting methods: local lighting is added at the top and inside of commodity shelves, commodity cabinets and commodity cabinets to ensure the clarity of commodities. However, adequate luminosity is not perfect lighting. The lighting position of shopping malls should be determined according to the position of shelves, while the lighting in cabinets and cabinets should be adjusted according to the actual size of cabinets and cabinets. Every different style and category of lamps has its fixed effect and function. Designers should first understand the purpose of proper lighting configuration of lamps. Collecting information at home and abroad can provide effective reference for shelf design. Whoever can master the "intelligent" information can inspire all kinds of shelf creativity from the enlightenment of information.

Add local lighting to ensure the clarity of goods. However, adequate luminosity is not perfect lighting. The lighting position of shopping malls should be determined according to the position of shelves, while the lighting in cabinets and cabinets should be adjusted according to the actual size of cabinets and cabinets. Every different style and category of lamps has its fixed effect and function. Designers should first understand the purpose of proper lighting configuration of lamps. Collecting information at home and abroad can provide effective reference for shelf design. Whoever can master the "intelligent" information can inspire all kinds of shelf creativity from the enlightenment of information.