Traditional Culture Encyclopedia - Traditional stories - What are the boards of new media operation?
What are the boards of new media operation?
1, user operation is the core of the new media
New media operation must know the user is the attribute, the user's portrait, the user's label, the user's path and the consumption scenario; know the user's operation in order to seize the core, as if you go to put the WeChat public number ads must go to understand the user's portrait in order to match the The right advertising content.
2, product operation is the foundation of the new media
No product operation is nonsense, want to do a good job of the new media operation must know the life cycle of the product, product type, and the advantages of the product and so on.
3, activity operation is the means of new media
As the saying goes: there are activities to be on the event, there is no activity to create an event; from the Goddess Festival to the Dragon Boat Festival, there are festivals on the event, and then to the MaYun froze out of thin air to create a bachelor's day, and then subsequently become the major e-commerce double eleven shopping Carnival, fully explains the importance of the event, the event means discount promotion, means that consumers want to follow the trend of consumption.
4, content operation is the bond of the new media
Content is the most important bond of the new media, this bond is to connect the product and the customer, connecting the known and the unknown; good content will be automatically spread from the Jumeiyupo Chen Ou's I'll advocate for myself and then to the millet of the hunger marketing, content The operation is particularly important.
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