The King of Glory" sells the skin to make 150 million a day exactly why so hot

First, let's take a look at a piece of data to see how hot "King of Glory" is.

"The glory of the king" has attracted 50 million daily users, registered users exceeded 200 million, some media predicted that the glory of the king daily users or will be as high as 70 million. Along with the game's fire, players have found in the game, "elementary school" players have invaded this MOBA hand tour.

According to statistics, the traditional e-sports game main crowd is 21-30 years old, while the Tencent browsing index points out that the main crowd of the MOBA game of "the glory of the king" has pushed forward to the age of 11-20 years old (53%).

Two, again from the game analysis, "the glory of the king" why so hot?

1. Easy to get started, roll up your sleeves and just pit

"Easy to get started" almost determines the extent to which a MOBA can be popular. From intergalactic warcraft and other multi-unit control to single character control, from RTS to MOBA simple shortcut keys to simple shortcut instructions, from DOTA's complex equipment synthesis and purchase, to LOL's "one-stop shopping", although the core of the confrontation remains unchanged, but the competitive game seems to be moving in the direction of a more simple and easy to get started. The Honor of Kings has once again simplified the operation of MOBAs, making it easier for players to get started.

On the one hand, Honor of Kings reduces the difficulty of the default controls. Glory of Kings" adopts a dual-wheel (one control area on the left and right sides) control method, where players control through the virtual buttons on the left and right sides, and by default, there is a system to set the character's attack range. New players by default, assisted by the system to attack, can be relatively easy to play the game. The advantage of roulette wheel operation on mobile is relative to the traditional point-and-click operation method.

Traditional MOBA through the mouse point control, to reach a more accurate positioning, attack and other control operations. The "King of Glory" to this precise operation requirements blurred, whether it is the location of the skill release direction, or replenish soldiers and attack the priority of the hero, are defaulted to the system intelligent judgment, reduce the operation of novice players. The traditional point-and-control operation has been reflected in another MOBA handheld game, "Vainglory". But "vanity" did not fire up in the country, after all, squatting toilet can not put the phone flat on the, er, I do not know where to put good.

On the other hand is to increase the in-game guidance. Not much to say about the newbie tutorial, the most noteworthy is the equipment purchase system in the game. Players will find that the system sets up three sets of equipment configurations for each character. By recommending equipment within the game process, King's Honor eliminates the confusion of choosing equipment for novice players.

Thinking back to Erbai's first time playing DOTA, which merchant can't remember what he sells; the first time he played LOL, he went out with 5 blood bottles, so damn embarrassing.

Saw the limited purchase, then decisively bought five bottles ......

Of course, this part of the simplification is relative, high-end players can still be set up to configure their own attack mode (such as attacking minions or hitting the tower, or directly dislike the hero), and configure their own order of dress. It's just that Glory of Kings handles the problem of "how to keep white players" better than some games that require a higher threshold of operation by default.

However, the lowering of the game's entry threshold has brought about the phenomenon of "more newcomers," "more students," and "a decline in the overall level of competition. The simplification of the game at the same time to make the traditional MOBA in some precision, high difficulty, complex operation of the loss of fun, part of the MOBA veteran players even smacked the "Honor of Kings" "simple", "no challenge".

2. Fast-paced, snapping on a plate

"Honor of Kings" in the transplantation of the MOBA on the excellent point, is to make the game tempo become more accelerated. The base setting of "Honor of Kings" sets the pace of the game. By shrinking the game map, reducing the base building, enhancing the AI ability, speeding up the growth of the game character, "The Glory of Kings" allows players to confront the conflict, as early as possible, rapid intensification, simplify the process of intensification of the conflict between the two players in the game, as soon as possible, so that the conflict is revealed, as soon as possible, so that the players into the confrontation.

First of all, the map of "Glory of Kings" has become smaller compared with the MOBA of PC. In "Honor of Kings", it takes about 20 seconds to run naked from the spring to the river using Houyi; while in "League of Legends" it takes about 30 seconds for Ice to run naked from the base to the river, and DOTA takes even longer. Maps have become smaller, making encounters between players more frequent and conflicts more likely to intensify.

In terms of buildings, Glory of Kings doesn't continue the setup found in traditional MOBA games, retaining only nine defense towers and a base. And in Glory of Kings, minions do considerable damage to towers. If a player kills an epic wild monster, it will activate one side to send out powerful minions, speeding up one side's AI to push the line and the tower, and the tower may be stolen if you don't pay attention. In order to shorten the game time, "Honor of Kings" even limited the surrenderable time to after 6 minutes, the time to soak a noodle, you can surrender, it's that fast.

The speed of character growth within the game is even more of a catalyst for the fast pace. The Honor of Kings is a change from the traditional MOBA style of play, where the importance of replenishment is diminished, and heroes don't need to give minions the final blow to gain a lot of money and experience. In addition, unlike many MOBA games where players need to go back to the city in order to buy equipment, Glory of Kings doesn't have this restriction and can be outfitted anywhere on the map. This makes the character outfits much faster than traditional MOBAs, just like the comparison between physical stores and express delivery, saving the time of going to the store and shortening the interval of conflict.

The fast pace coincides with the fragmentation of time for mobile users to use their devices. Go to the toilet to a plate, the bus to a plate, between classes to a plate (do not teach children), waiting for people waiting for the car and other meals to a plate, the traditional MOBA 10 minutes past, the player is still quietly replenishing the development, sorry, I'm here ready to open the second plate.

3. Characters are familiar

"Glory of the King" selection of traditional Chinese characters for the role of prototypes, especially the use of a large number of the Three Kingdoms in the image of the generals, many familiar ancient characters such as Liu Bei, Guan Yu, Zhang Fei, Cao Cao roles, etc. all appeared. However, the game only uses the images of historical characters, but the related historical background is hollowed out, which makes the game contradictory to the reality of history. With the increase in the number of young players, this contradiction has also led to some controversy in society, and some people even believe that the game "will mislead students' understanding of history".

4. Convenient in-game communication

In MOBA games, the in-game communication experience is very important, after all, it is a game of teamwork. Glory of Kings" embeds a multi-player voice system into the game, and players can realize voice communication through the microphone that comes with their cell phones. In addition, the game has set up many commonly used default speeches, such as "retreat", "obscene development, don't wave", etc., with voice reminders, to help players realize the rapid communication within the game.

It's important for a MOBA to lower the barrier to entry so that players can get started quickly, but in order to maintain players' enthusiasm, the game also has to work on increasing user stickiness. The user stickiness of Honor of Kings comes first from its own character development, hero and skin collection system, followed by the single-player adventure system. Although these systems are not perfect, the existence of these systems makes the game itself increase the stickiness. If you want to play other heroes and have stronger base attributes, you have to at least save up some gold or charge up some money.

For example, the skin bonus and inscription system

In addition, thanks to the matching system, "Honor of Kings" has the ability to satisfy the needs of different levels of players - you can have time to jerk a couple of games; you can also jerk day and night, collect runes and heroes, and fantasize about playing the professional league and so on.

Three, summary

All in all, "Honor of Kings" is undoubtedly one of the more successful examples of recent MOBA handheld games, which successfully utilized the fast-paced and easy to use features to occupy the fragmented time of players, and cultivated another batch of MOBA players. However, adhering to the purpose of "creating happiness with xin", the success of "Honor of Kings" can be said to be at the expense of giving up the higher complexity, strategy, versatility and even fairness of traditional MOBAs, and young players may not be able to experience some of the joys of traditional MOBAs in this MOBA. "Elementary school students" will grow up, today still playing Houyi teenagers, later I do not know whether the "Houyi" cold.