How to write good copy for snacks?

Snacks eat every day, but as a copywriter, if your product is the usual favorite snacks, how do you write this copy?

Here to share a set of careful nuts nut copy, read it, you are very inspiring Oh!

Nut copywriting from the house of Careful Nuts:

Batonwood kernel: In addition to big, I have more

Beacon fruit kernel: claptrap is only a moment, if there is no original flavor will be out of favor.

Walnut kernel: brain path determines thought, thought determines grain, my grain is very deep, you know.

Cashews: this figure, why don't you go to heaven?

Watermelon Seed Jen: Don't be envious, my sister's melon face is self-grown, not relying on mom.

Pistachio Jen: Laughing shells off, happy.

Pumpkin seed kernel: popular green, not your fault.

This group of nuts copywriting, humor and fun, but also shows the characteristics of each nut group mainly used:

Contrasting techniques, such as the Batanmu nuts, "In addition to big, I have more", "big" is and other brands nuts in contrast, the Batanmu nuts I added are just bigger than the others.

An anthropomorphic device: for example, watermelon seed kernel, "Do not envy, sister's melon face is their own growth, not rely on mom!" Anthropomorphize the melon seed kernel, watermelon seed kernel own dialogue, image and vividly impressive ah.

The content of the text is short, but it can say that the characteristics of this nut, so, want to write a good copy of the snack category, first you have to be very aware of the characteristics of this snack, and the comparison of similar brands, what are your selling points? Find the core selling points, around the core selling points to write, is a good copywriter Oh!

Ye Xiaoyu, author of "New Media Copywriting and Communication", WeChat public number: Ye Xiaoyu Run Run Run (talkto520)