Corporate news soft marketing sends a few important steps in the press soft release

A, press release strategic planning. Before the press campaign should have a clear strategic planning. In the process of creating press releases will be the enterprise's demands and consumer demand for each other to carry out a skillful integration. Product claims will always change with the changes in consumers, so the news campaign should be a continuous process, according to changes in the consumer market in the content of the press release and put it also have to change. Second, the network soft writing skills. Soft opening, need to be very natural, skillful outflow of product information, this is very important. This is very important, because people look at our soft text, the beginning of each reader will certainly look at. So, if there is product information in the beginning of a good kind of outflow, then the quality of the soft text immediately up. The content of the soft text, the need for a reasonable point out of the product information, in the form of news and product information skillfully combined. The end of the soft text, product information outflow is the most important, the end of the soft text is the focus of the product information outflow place, because if there is their own product information in this place, for the effect of the soft text is a very big help. Third, the three major methods of news publicity. Organize a press conference: the industry and the mass media to participate in the meeting, the spokesman of the enterprise publicly released by the enterprise major news. This way for enterprises, the cost is very high, and there is a certain degree of social visibility of large enterprises have such appeal and media attention. Self-constructed media relations: large enterprises generally have their own branding department or called the marketing department or planning department, there is a media manager in the team, to engage in media relations, if the enterprise has important news, through these media relations release. The advantages of this approach is more direct and faster, less expensive; the disadvantage is that the work is difficult, the media range is small, the number of articles issued by the limitations of the manuscript release rate is low. Publishing company on behalf of the issue: publishing company in the media communication is more professional, and resources and service processes are ready-made. Publishing company through the digging enterprise news events, written into a press release, and then through their own media resources released to the national media and websites. Jingke.com, in the news on the rich experience of soft marketing, soft marketing appropriate to make up for the shortcomings of hard advertising, with the effect of sheep needle to guide consumers into the promotion of the brand, for shaping the perfect brand image has an important role. In addition, as a professional Internet integrated marketing organization, Jingke.com can also integrate other types of communication forms, such as the whole network of e-commerce platform construction, major Internet media information flow advertising and soft text marketing with each other, multi-pronged, to help enterprises shape a high-end brand image. About Jingke: Beijing Jingke Network Technology Co., Ltd. was founded in 2007, headquartered in Beijing, is a professional brand enterprises, listed companies to provide professional news soft marketing, short video marketing, red resources, celebrity resources, such as network marketing services, to create a network marketing brand image of the Internet technology companies, focusing on brand enterprises to provide integrated marketing services on the Internet. Comprehensive integration of Internet media resources, through rigorous planning, proper implementation, accurate promotion and other efficient mode of operation, to help enterprise customers in various industries successfully in the field of network to achieve the goal of brand establishment, image shaping, product promotion. After 15 years of hard work and development, Jingke.com is now formed to "search engine marketing, information flow advertising, brand advertising, traditional advertising, news soft marketing, forum marketing, microblogging marketing, microblogging marketing, seo optimization, word-of-mouth communication, Chinese domain names (Chinese. Web address domain name, Chinese. Mall domain name, Chinese. Cell phone domain name)" and other comprehensive precision network integrated marketing services! Founded 15 years has been standing on the tip of the wave of the Internet era, grasp the lifeline of the times, standardize network promotion integrated marketing, news soft marketing industry standards, do effective communication. In the mobile Internet era based on the width and depth of the Internet, to provide multi-dimensional network promotion services for more than thousands of enterprises to provide news soft marketing, integrated marketing approach to disseminate the brand, monitoring and optimization of network operations, for enterprises to achieve the Internet branding and marketing and sales objectives. (