6 18 is a shopping festival invented by which platform?

1June, 1998 18, Liu started a business in Zhongguancun and established a company. June is the anniversary month of JD.COM, and June 18 is the anniversary of JD.COM. On the anniversary month, JD.COM will launch a series of large-scale promotion activities, with "Red June" as the promotion point, and June 18 is the largest promotion day in JD.COM.

"6 18", like "double 1 1", has become an annual festival in the e-commerce industry. "Shuang 1 1" was established by Taobao, and "6 18" was initiated by JD.COM Mall, which formed a situation that the e-commerce field celebrated every six months. "From the point of view of traditional retail, mid-June and mid-June of 165438+ 10 are relatively off-season. At this time, e-commerce will do more with less. " JD.COM, Tmall, Suning.cn, Zhuo Yue, Dangdang, Kuba, etc

Review the course of 6 18 in JD.COM over the years.

20 10 "JD。 COM 6 18 ","Play games and get tokens "-it's more fun to buy while playing; Full gift, full delivery, additional purchase, crazy promotion, coupon refund when shopping; There are also "member specials"-including corporate user specials, campus user specials, member specials at all levels, and token specials. ; There are also "mysterious promotional emails" and "618"; Product evaluation 2 to 10 times integral; Long-term full-court free freight, etc.

On June 1 10, the theme of JD.COM Mall was "JD. COM 6 18, Grab the Red June ",the activity time covers the whole of June, and the promotion is 7x24 hours a day.

On 20 12 and 18, JD.COM Mall will launch a 50% discount on computer digital products, 4.8% discount on household appliances and 50 million profit-making activities for daily necessities. In addition, all kinds of goods such as clothing, books, audio and video, and mobile phones will benefit greatly, and online shopping will be rampant at that time.

June 13, 18, in order to give back to the care of hundreds of millions of users, from June 13, 1 to June 30, 2065438, JD.COM will gather more than 10000 brands and stores to participate in the celebration activities and provide various products.

20 14 June, the theme of JD.COM Mall 20 14 was "Shopping spree, all products are saved", which mainly promoted the concept of "saving" in JD.COM. The products were not only exquisite, but also high quality and low price.

2015 JD.COM 618 will last for nearly one month from May 25th to June 20th. In addition to the main venue and sub-venue, JD.COM also tried to make the festive atmosphere more intense.

JD.COM 6 1 8 20 16 and JD.COM 618 quality carnival will officially start on June 2016. During the event, JD.COM 3C, household appliances, consumer goods, clothing, home furnishing and fresh food staged a "relay race" for promotion, and 34 international brands and over 400 high-quality brands participated in the promotion. The event lasted until June 20th.

20 17 6 18, JD.COM will create customized interfaces for consumers according to their different preferences. Different consumers may see different goods, shops, lists and venues, so "let the goods find people." By 24: 00 on June 20 17 and 18, the accumulated order amount on the day of the event reached 1 199 billion yuan.

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The difference between Tmall and Taobao

1, and their positioning is different. Tmall and Taobao are both online shopping platforms, but individuals can open stores on Taobao platform, and Tmall needs company qualifications to open stores online. Tmall is like an online mall, and Taobao is like an online market.

2. The threshold for opening a store is different. Tmall needs to pay a certain deposit to open a store, but Taobao doesn't need to pay it.

3. The protection of customers is different. Tmall has all the customer protection it deserves, while Taobao needs the owner to join the protection voluntarily.

4. The two have different management mechanisms for online stores. Tmall platform can carry out distribution management and brand promotion for online stores, while Taobao platform does not have this service.