What is the format and how to write the planning copy of enterprise propaganda film production?

Model essay on corporate propaganda film planning scheme:

First, the theme positioning: corporate image propaganda film

Second, the film length setting: about 10 minutes.

Third, the overall positioning.

According to the current position and strength of the industry in which Hodo Group Co.,Ltd. Co., Ltd. is located, bold innovations are made in artistic techniques and concepts, reflecting the influence of the development ideas, mechanisms and corporate concepts of Hodo Group Co.,Ltd. Co., Ltd. on enterprises and customers. Under the background of enterprise development, fully explore and do a good job of "culture" articles, fully reflect the company's core competitiveness and dedication, sincerity and forge ahead. A large number of people's actions, expressions and environment are used to reflect the corporate culture; Use three-dimensional demonstration to fully demonstrate the driving force of innovative design for the company's development; At the same time, through the lens display of the company's leadership team, technical team, employees' voices and the company's strength, it highlights the company's harmonious enterprise vitality and innovative development momentum.

Four. The planning scheme of enterprise propaganda film with special orientation This scheme aims to show the overall strength of Hodo Group Co.,Ltd. Co., Ltd. and highlight the thought, management, service, industry and impressive achievements of Hodo Group Co.,Ltd. Co., Ltd. through the shooting, production and promotion of this special film. In terms of specific content selection and plate setting, this plan strives to achieve: comprehensive coverage, thorough exposition, prominent focus, and combination of point and surface, so that the whole film is ups and downs in an orderly and well-defined manner.

1, the whole film has a relaxed rhythm, obvious sense of science and technology, modernity and art, showing the style of "seven-dimensional design", using the company landscape, facilities and equipment, staff lens and corporate cultural landscape to impact people's vision, realizing the perfect combination of tradition and modernity, with exquisite pictures and strong sense of modernity.

2. Fully display the modern features of Hodo Group Co.,Ltd. Co., Ltd. within the specified time, symbolizing a key chapter, highlighting the importance of the core advantages, design style and manpower of the enterprise, and showing its influence on the development of the decoration industry.

3. The picture editing is natural and ingenious, the paragraph changes are clear and orderly, and the connotation of masculinity and femininity is organically integrated.

Together, the content is rich and the information is open, and the humanistic characteristics are consciously blended together.

Verb (abbreviation of verb) performance content

This promo combines product introduction with company image, mainly focusing on introducing series of design products and company image, showing the image of Hodo Group Co.,Ltd. Co., Ltd., so that customers can personally experience Hodo Group Co.,Ltd. Co., Ltd. and have a comprehensive understanding of Hodo Group Co.,Ltd. Co., Ltd. when watching this film.

Product introduction: product style, product features, product selling points and product concepts.

Corporate image:

Enterprise goal, purpose, spirit, management, concept, technical advantage, talent advantage, after-sales service of marketing network, and development strategy of honorary corporate culture.

product development

Sixth, the first draft of the film title

In the storm, I walked with Hodo Group Co.,Ltd. Co., Ltd. ..

VII. Creativity

The chapters of the whole film are clear, so that the audience can clearly understand the characteristics and development of the enterprise within 10 minutes, and be infected by the passionate emotions of the camera or manuscript.

Eight, creative core:

At the beginning, the end and the relevant parts of the center, the film uses the company's real scene and three-dimensional special effects to wander and run in the real shot picture, and at the same time connects different spaces and scenes from time to time, reflecting the inherent quality and creative intention of the enterprise's "design, technology and movement".

The central part of this film expounds the unique design features, avant-garde design sense and design ideas that break through traditional thinking of Hodo Group Co.,Ltd. Co., Ltd. by displaying clothing renderings with different design styles. Hodo Group Co.,Ltd. Co., Ltd. has been standing at the top of the industry, leading the fashion front of the industry. Through the real-life display of all kinds of clothing, it reflects the professional production level and accurate production work of Hodo Group Co.,Ltd. Co., Ltd. ... Hodo Group Co.,Ltd. Co., Ltd. has gained a good reputation in its development. The phrase "create a beautiful environment for more families" inspires the humanistic spirit of every employee in Hongdu, which has been widely promoted in Hodo Group Co.,Ltd. Co., Ltd. ... Following the wave of improving people's living standards and responding to the slogan of changing traditional industries, Hodo Group Co.,Ltd. Co., Ltd. will be built into a founding project with new ideas, high standards, beautiful environment, high technology content and first-class service, which fully demonstrates the "seven dimensions". This promotional film must be skillfully combined with the company's entrepreneurship, development and future. Soft emotional elements are integrated into the rigid propaganda framework, which endows the whole article with human embellishment and smart details, making the audience feel more cordial. With the help of this fashionable and humanized TV expression, customers can feel the emotional complex everywhere in the enterprise through the film.

Nine. Solution 1. Expressive technique

The video will be presented in a comprehensive and three-dimensional way by real-life shooting and computer animation stunt synthesis. The unique corporate image of Hodo Group Co.,Ltd. Co., Ltd. will be realized through high-level interviews, explanations and text subtitles, and the film will be decorated and embellished with an artistic style that conforms to the spirit and industry characteristics of Hodo Group Co.,Ltd. Co., Ltd.

Real shot: spacious and elegant office, its own office building with superior geographical location, high-quality staff team, the scene of absorbing employees, the scene of on-site production process, the hotel under the company, KTV entertainment city project, reflecting the comprehensive strength and energetic spirit of the enterprise. Computer animation: Two-dimensional and three-dimensional animation is used to visually show the personality characteristics of the products designed by Hodo Group Co.,Ltd. Co., Ltd. In addition, the company's image LOGO, product LOGO and other creative performances. Through this method, we try to accurately and comprehensively reflect the vigorous vitality of Hodo Group Co.,Ltd. Co., Ltd. ..

Writing commentary: adopting a relaxed style, telling the truth, being easy to understand and conforming to the thinking mode of market target groups, the commentary integrates ideological, artistic, scientific, philosophical and humorous aspects, analyzes the advantages of Hodo Group Co.,Ltd. Co., Ltd. series in many directions, and shows the image and product technology of Hodo Group Co.,Ltd. Co., Ltd. ..

High-level interview: chairman's wonderful explanation of corporate culture, executive general manager's explanation of internal management of the company, the present situation and trend of decoration industry, etc.

2. Artistic style:

Language follows the principles of outlining, making the finishing point and hitting the nail on the head;

The visual impact of the picture is strong, the rhythm is bright, and the theme is prominent and clear;

The theme of music expresses excitement, struggle, success, rise, pride and art; The style of the whole film is relaxed and lively, with great visual impact, which meets the characteristics of Hodo Group Co.,Ltd. Co., Ltd. and the needs of the target market.

X. the basic framework and forms of expression of movies

The first part: Introduce Hodo Group Co.,Ltd. Co., Ltd. in essence, such as: company panoramic display, company introduction, company qualification, award-winning, business introduction, etc.

Form: Using voice, interspersed with shots of Hodo Group Co.,Ltd. Co., Ltd.' s office and production site, to show the company's scale and strength.

1 min or so

The second part: the company's top management explanation. General manager's wonderful explanation of corporate culture.

Implement the general manager's explanation on the internal management of the company, the present situation and trend of the decoration industry, etc.

In addition to the high-level explanation, this part will show the high-level meeting, departmental meeting and personnel style of Hodo Group Co.,Ltd. Co., Ltd. from other angles, with appropriate on-site explanation and voice narration.

This photo was taken in a real scene. About 2 minutes.

The third part: Introduce the design style and cases of Hodo Group Co.,Ltd. Co., Ltd., such as the designer's drawing scene.

Discussion on design drawings by design team. Display of design works. Design the display of main styles.

In addition to reflecting the care and creativity of the design team, in this part, we will show the whole design process of Hodo Group Co.,Ltd. Co., Ltd. and the style of the design team from all angles.

Objective: To help the market target group fully understand the design team of Hodo Group Co.,Ltd. Co., Ltd. and give high recognition to its design team strength and design process, so as to establish a good image of the company and the belief of high-level design, and make the audience feel trust.

Pictures should have both real scenes and case shows. About 3 minutes. Part IV: Introduction of Hodo Group Co.,Ltd. Co., Ltd. and production process decomposition. Such as: introduction to the production process. Production site. There is a clothing show going on. Production process.

The whole production process of the company is displayed in real scene, and the system presents the image of production site, production team, construction site and high standard technology. In this part, the whole production process, the style and quality of the production team of Hodo Group Co.,Ltd. Co., Ltd. have been fully reflected.

Objective: To help the market target group fully understand Hodo Group Co.,Ltd. Co., Ltd., so as to establish the target group of the company.

Image, high-level belief.

The picture is reflected by real life and three-dimensional scientific and technological means. About 3 minutes.

Part V: Summarize Hodo Group Co.,Ltd. Co., Ltd. and look forward to the future. Such as: highly summarize one or two sentences about the company's strategic positioning; Explain the future market, design and development.

Form: Summarize the speech in narrative form.

The picture is full of youthful vitality, passion and high-tech sense.

Objective: To deepen the impression of market target groups on Hodo Group Co.,Ltd. Co., Ltd. and help them to have confidence in the future of Hodo Group Co.,Ltd. Co., Ltd. ... for about 20 seconds.

Eleven, feature film shooting and production requirements

1, screen requirements:

The shooting technique has a sense of the times and requires atmosphere, grandeur, novel angle and strong visibility.

Dynamic picture processing requires clean and lively rhythm; Emotional scenes require softness and fluency. Dynamic and static combination, ups and downs, broad-minded and delicate, slightly flexible.

2. Professional dubbing

Chinese commentary (male voice) requires intense, heavy, enterprising, pioneering and deeply felt.

3. Tone and style

The whole film is dominated by warm colors, and yellow and metallic colors are added in the three-dimensional connection with the picture to show the modernity of the enterprise. In the scene shooting, the appropriate use of yellow and black tones to form a contrast makes the picture ups and downs, full of vitality, highlights the key points, combines reality with reality, and pursues the momentum and beauty of the overall picture.

4. Background music

The background music of the whole film requires keeping up with the rhythm of the picture, and using music with strong rhythm and atmosphere to set off the film in the exciting picture, so that the whole feature film is magnificent, the picture is full of impact, passion and incitement, and the soothing picture uses soft music to attract the scene.

5. The technique of expression should be formulated by a professional company.