How to do self media

The content of doing self-publishing is actually not fixed, there is no uniform standard or corresponding norms. Self-media content is determined by the self-media people themselves. And the current self-media is characterized by civilianization, due to the popularity of mobile smartphone terminals, so that the entry threshold of the self-media is getting lower and lower, resulting in some of the content has become more and more vulgar, and the flood of information has become more and more serious.

The main forms of self-media content are text, pictures, audio, video and so on, which makes the presentation of self-media content rich and diverse. The core and the key to operate the self media is quality content, only good quality content will be sought after by the crowd, attention and reproduced, and the flow of cash has become easier.

Everyone has a different size of ability, a different education, a different moral standard, and will reflect the difference in field and specialty when creating content. For example, college graduates tend to look for jobs related to their majors after graduation, or by switching careers to jobs that interest them.

In the same way, when it comes to self-media content operation, it is important to find the field you are best at or most interested in - this is the source of motivation.

Doing self media operation in the following principles: diversity, authenticity, fun, continuity, etc.. Specifically

1, diversity

Self-media platforms are numerous and constantly emerging, this side of the official microblogging just familiar with the operation of the microblogging, the WeChat public platform is also on the scene. In the face of diverse forms of self media, we need to maintain sensitivity to the new media, the courage to explore and try, once a new self media platform, respond positively to join them.

2, authenticity

In the release of information through the self-media platform should strive to be accurate, objective and sincere when communicating with the netizens, and to be realistic in the face of the netizens question.

3, fun

The content of the real does not affect the self-media platform to reflect a certain degree of fun, including the release of interesting content and planning fun activities.

4, continuity

Self-media is the essence of the media, need to get more and more media audience. Self-media user growth can not be achieved overnight, can only rely on high-quality and continuously updated content, relying on the organization of creative activities, in order to continue to accumulate, to obtain a steady increase in users, to maintain the influence of self-media continue to expand.

Expanded:

Self-media business models can be roughly divided into two categories.

One category is purely online business, i.e., after the owner of the self-media gathers a certain number of fans through the media content operation, he or she will look for suitable advertisers to advertise on the platform and realize advertising revenue.

The other category is to follow the example of stars, celebrities, CEOs of large companies and others, relying on the popularity and personal influence accumulated in the early period on the self-media, and realizing cash through offline channels. There are many ways to realize offline, such as publishing books, speech training, corporate consulting, and even consider opening an online store to sell books and so on. Compared to the latter, the requirements for media founders will be higher.

In addition, offline cash to develop into a regular and stable business projects, generally need media founders have a certain social status, such as best-selling authors, university professors, media reporters, etc., so that the online and offline resources organic docking, to achieve the maximization of economic returns.

Baidu Encyclopedia - Self-Media