What is the prospect of home appliance maintenance now?

China's home appliance industry has entered a mature stage.

At present, the whole household appliance industry in China has entered a mature stage, but unlike other products, the vitality of household appliances is relatively strong, so even if it enters a mature stage, it will take a long time to enter a recession or even disappear. At present, the mature stage mainly lies in the fact that the general market is almost saturated, and the major appliances will compete with each other in a limited market share. From the perspective of specific products, most household appliances such as refrigerators, air conditioners and washing machines have entered the mature stage, while products such as air purifiers and water purifiers are still in the growth stage because they started late.

The income of small household appliances sector resumed positive growth.

In the second quarter of 2020, the operating income of small household appliances sector has resumed positive growth year-on-year, with a growth rate of 65,438+05.29%. Small household appliances benefit from the online concentration of consumption flow, and some small household appliance enterprises account for a relatively high proportion of online income, and their income performance is in a leading position in various sub-sectors; The upstream and kitchen appliances sectors are relatively backward. For the whole year, it is expected that online consumption flow will dominate the home appliance consumption market, and the income performance of enterprises with online advantages will continue to lead. At the same time, considering that the impact of the post-real estate cycle will be further revealed, the expectation of bottoming out of the kitchen appliance sector will be enhanced.

Analysis on the development trend of home appliance industry

From a macro point of view, China's steady economic growth, the expected improvement of per capita disposable income and the improvement of social security level will continue to be the driving force for the growth of the home appliance industry. During the "Fourteenth Five-Year Plan" period, the domestic household appliance market will usher in a new round of rapid upgrading of consumption structure and full popularization of rural markets. Smart home appliances are becoming the main choice of home appliance consumption, and it is foreseeable that the smart home appliance industry will achieve rapid development.

In addition, the future demand for home appliances mainly depends on upgrading and consumption upgrading, so high-end is the overall trend of the home appliance market. Home appliance enterprises need to grasp the changes of users' needs, make use of technological progress to produce more home appliances that meet users' needs, and win users' stickiness by ensuring product quality and experience.

—— The above data comes from the Analysis Report on Deep Investigation and Investment Strategic Planning of China Household Appliances Industry by Forward-looking Industry Research Institute.