What is the difference between Jiangsu Interactive TV Mall and traditional TV shopping?

Significant differences are the following three points:

First: the difference between passive and active

Traditional TV shopping is a 24-hour TV channel mandatory broadcast information, consumers can not choose the goods they want, completely passive, and Jiangsu Interactive Television Mall, the consumer is able to choose their own merchandise has the right to take the initiative, and the product is more abundant, the form of display is a video + pictures + text. The first is to make sure that you have the right to choose the right product.

Second: quality control differences

Traditional TV shopping is generally dependent on the quality control of the supply business, they are only as a third-party sales platform, and Jiangsu Interactive TV Mall, although it is also as a third-party sales platform identity, but it is also shouldering the responsibility of quality control, specially commissioned by the relevant government departments and third-party professional testing organizations from time to time to carry out random inspections of sales commodities, and at the same time, to ensure that the quality of the products is not compromised. The company has also set up a specialized quality control department to eliminate the phenomenon of fake products and substandard products.

Third, the product difference

Traditional TV shopping, due to the limitations of the broadcasting time, the product category is generally less, not rich enough, and Jiangsu Interactive TV Mall, absorbing the advantages of network shopping, so that thousands of products can be sold in the TV channel at the same time, to break the situation of the traditional TV shopping product single.