IKEA values corporate culture

IKEA values corporate culture

IKEA is a world-renowned furniture and home furnishings retailer from Sweden, with a mutually harmonious product range that can be characterized by a wide variety of functions and styles. No matter which style you love, there are home products and solutions for all, the following is my compilation of IKEA values corporate culture, take a look together.

Corporate culture is an invincible "inner strength" of the enterprise. IKEA (IKEA) the secret of success is to have a strong and very unique corporate culture. IKEA's business management strategy, cost consciousness, people-oriented culture and focus on the value of social return is its "healthy longevity" of the genes." The IKEA culture is a successful experience that not only family businesses but also multinational corporations should learn from.

I. Introduction to IKEA

IKEA was founded in Sweden in 1943, and "creating a better everyday life for the majority of people" has been the direction of IKEA's endeavors since its inception. Adhering to the "for as many customers as possible to provide them with affordable, well-designed, fully functional, inexpensive home furnishings" business purposes. Currently, IKEA has 240 shopping centers in 34 countries and regions around the world, including 8 in mainland China, in Beijing, Shanghai, Guangzhou, Chengdu, Shenzhen, Nanjing, Shenyang and Dalian. 2001 IKEA became the world's largest home furnishings retailer with super high profits.

In 2009, Interbrand, the world's leading marketing research organization, ranked IKEA as the 28th most valuable brand in the world with a brand value of about $12 billion, and there is a rising trend, and IKEA is also the only company in the 100 most valuable brands. IKEA is also the only company in the 100 most valuable brands in the home furnishings industry. Under the leadership of its founder Ingvar Kamprad, IKEA has grown from a small Swedish grocery store to the world-class international corporation it is today. This is not only the great dream of a "little boy selling matches", but also the creation of a rarely seen empire myth. Kamprad's charismatic personality established a distinctive leadership and management style with a strong humanistic flavor, helping each other, being loyal to each other, being united, and living simply - all important virtues that were y embedded in the IKEA culture he created and that drove IKEA forward.

IKEA is one of the few remarkable business miracles of the 20th century. The history of IKEA began in 1943 in the small village of Agenari, Sweden, when its founder, Ingvar Kamprad, was just 17 years old. However, after more than 60 years of development, it has evolved from a small grocery retailer to the fastest growing, largest and most influential home furnishing company in the world.

As the founder of IKEA, Ingvar Kamprad played an irreplaceable role in its development. It can be said that without Kamprad, there is no IKEA today. Kamprad from a young age aspired to start a company of their own in the future, his earliest form of business is from the sale of matches to start, he first through the capital of Stockholm at a low price from the bulk purchase of matches, and then lower than the market price of the retail price of the price of sales to the neighbors, the results are very successful, and through this to make the first business profits. Afterwards, Kamprad more and more brave, marketing more and more varieties of goods, the scope of business is also more and more large.

In 1943, at the age of 17, Kamprad graduated from school, and as a graduation gift, his father and uncle helped him create his own company, now known as IKEA, which took its name from a combination of his own name and the first letters of the farm and village where he lived.

As the owner of a world-class company, Kamprad has always been, and still is, a man of the people, who is not only frugal and kind, but also maintains good relations with everyone around him. In the IKEA culture shaped by Kamprad, "the company is home, home is the company" is one of the concepts.

As you can see from the little things, Kamprad did not have a personal driver, a butler, or a bluff follower, Kamprad just blended in with the crowd. His ideas about the common man and democracy and freedom have also been described as a "****productivist philosophy".

It may be hard to believe that Kamprad, the world's mogul, didn't dream of being rich and famous, but had a compassionate heart. The company was able to "combine the business motive of chasing profits with the eternal ideal of human society" and made this his dream. After a long exploration, he set the company's development goal as: to create a better future for the daily life of the general public. This goal later influenced everyone working at IKEA and formed IKEA's unique business philosophy. From many examples, we can find that corporate culture is the personification of the entrepreneur; it is a mirror of the corporate culture; at the same time, corporate culture is bound to bear the entrepreneur's mark. Reviewing the development history of IKEA, we can find that, as a leader, Kamprad's personal y affects the construction of IKEA's corporate culture.

The IKEA corporate culture: "home model"

IKEA's home model is a long process of building from scratch, from part to whole, and the construction of this home is started from the day Kamprad founded the company. There is no doubt that Kamprad is the original owner of the home, but also he personally laid a solid foundation for the home, Kamprad's concept of home y affected the construction of the home, and in the process of the growth of its family members, each member of the family into the process, brick by brick **** with the home bigger and more solid and formed today's home empire. Combined with IKEA's corporate culture, we try to present IKEA's corporate culture as a figurative model, so that each of us can recognize and perceive IKEA's corporate culture more clearly, and therefore we propose the IKEA "family" model.

Simple, convenient and self-sufficient

IKEA's relaxed shopping environment is well known to the world, and reflects IKEA's corporate culture of humanization, simplicity, convenience and self-sufficiency.

Most of the furniture stores in Chongqing, the goods are arranged according to varieties such as sofa area, coffee table area, table area. Even if some merchants are willing to spend money to arrange the store, there is a lack of coherence and unity. Ikea's showroom is a complete heart-thumping "home", where a variety of commodities are combined into a warm, comfortable scene.

IKEA's samples are selected from the styles offered by 1,500 furniture suppliers around the world. Each item is named in Swedish and translated into several languages. And some stores in Chongqing, not only for the lack of a comprehensive understanding of imported products, and even the instructions are the original version, so consumers look confused.

When you arrive at IKEA, you can walk the entire store from start to finish by following the arrows painted on the floor. If you don't need an attendant, no store clerk will bother you. If you have children with you, you can leave them in the "big box" with lots of toys and someone to look after them. If you are tired and hungry, there is a special restaurant where you can enjoy a cup of coffee and the flavors of different countries.

Here, you will feel that this is not a store, but a modern home life exhibition hall It is not important to buy or not to buy things, the key is that you see the countless possibilities of home.

Adherence to core values

IKEA's founder, Ingvar Kamprad, had the singular vision of not only improving the standard of living for the majority of people, but also transforming those people themselves through a unique shopping experience. Today's IKEA has indeed changed countless home consumers, yet IKEA is still IKEA. The most amazing thing is that despite how powerful IKEA has become, both its founders and its heirs have declared that "IKEA will never become a publicly traded company". They believe that if it were to go public, shareholders would inevitably demand faster and greater returns, which would change IKEA's long-term goals and operations. It's not just about sticking to the IKEA way, it's about sticking to the core values.

I think this is very inspiring for the rapidly growing 'Chongqing home furnishings business.

Giving back to the community

IKEA has achieved great success and wealth without forgetting to give back to the community. in 2000, IKEA sponsored $25 million to the Global Resource Organization. IKEA is a major consumer of wood, and protecting forest resources is an important issue for IKEA. IKEA is committed to protecting the Earth's environment by never sourcing wood from well-preserved natural resources. As the largest wood-using giant, IKEA is committed to protecting the Earth's environment by never sourcing wood from well-preserved natural resources. The IKEA store in Shanghai is designed to be environmentally friendly, with rows of fitness equipment installed outside the store for the public to use, and a "Love Donation" campaign organized to support children in orphanages.

Ikea Research Report

1. Sofa

Ikea's sofas, most of the colors are light and bright, most of the sofas on display are suitable for small families, simple and stylish and space-saving, the size of the color can be with the type of household to choose from, and each has a different color. Size and color can be selected with the house type, each section has a different color, generally each sofa is removable, you can choose a different color sofa cover, etc., more suitable for young people. The material of the sofa is mostly fabric-based, easy to disassemble.

2. seats, stools

Ikea for all ages have, comfortable, functional, colorful, the material is mainly plastic, wood, leather-based. Generally wooden ones are finely polished surface are coated with paint in order to extend their service life.

Office chairs are generally with rotary function, leather and aluminum material mostly; semi-recumbent seat, wooden mostly, there are some rattan, suitable for leisure, both sitting and half-recumbent rely on the realization of the chair more practicality.

3. bed

Ikea bed types can be divided into double beds and single beds, as well as sofa beds, folding beds and so on, most of the material for the timber, but also iron beds, the comfort of the mattresses are well-designed, to help people to maintain a natural good supine posture. Medium-height beds mostly, some bed frames are equipped with movable tables, there are single beds, in fact, the bottom can also be pulled out of the short bed, put the mattress is a standard double bed, this bed is a big space-saving, practical and innovative, especially suitable for small households.

4. Cabinet

Cabinet is broadly divided into audio-visual unit cabinet, combination cabinet, bookcase, closet, nightstand, chest of drawers, etc., the cabinet material is generally wood, there are a number of special will be used to toughened glass, mixed with high-tech materials such as frosted glass, reflecting the advances in modern technology. Cabinet is designed for all storage, tailored appearance and adjustable combination of accessories more humanized.

5. Home storage

Ikea's clever approach to storage ensures that the tense areas of the home for dressing and grooming are more efficient. Say goodbye to the days of panicking and looking for something, and life becomes organized. Separate categories is the key, the size of the separation, commonly used in close proximity, not commonly used in the bundle on the shelf, so that the need for things can be found in a timely manner, you can save a lot of time, the home of the space can be fully utilized

Conclusion:

Ikea was founded in Sweden in 1943, " Creating a better everyday life for most people" is what IKEA has been striving for since its inception. The IKEA brand has always been associated with improving people's quality of life and adhering to the business purpose of "providing as many customers as possible with affordable, well-designed, functional and inexpensive home furnishings". Today, the IKEA Group is the world's largest furniture and home furnishings retailer, selling approximately 10,000 products including seating/sofas, office furniture, bedrooms, kitchens, lighting, textiles, cookware, storage and children's products. IKEA's simple yet stylish design achieves an aesthetic effect. It also embodies the contemporary concept of energy saving and environmental protection, making useful space bigger to save and utilize space. Not only practical, its innovative ideas are also worth learning, IKEA design always keep simple, natural, simple style. Functional home furnishings, strong variability, can be disassembled, aptly solve the problem of unity of function and aesthetics, its simple and organic shape and natural color and texture in the international popularity. Through this investigation I learned a lot, opened up their own ideas for future learning plays a great role, it is worthwhile for us to study and learn.

;