What are the benefits of introducing 26 policies to promote consumption in Dongguan?

In order to further tap the growth point of consumption and boost consumer confidence, Dongguan Development and Reform Bureau, together with the Municipal Bureau of Commerce, the Municipal Bureau of Industry and Information Technology, the Municipal Bureau of Culture, Radio, Film, Tourism and Sports, and the Municipal Health and Health Bureau, drafted "Several Measures for Promoting Consumption Development and Stabilizing Economic Growth in Dongguan" (hereinafter referred to as "Several Measures"), and formulated 26 measures to help consumption upgrade, release residents' consumption potential, and promote sustained consumption recovery. The "Several Measures" covers 26 measures in five aspects: Tesco Dongguan, Leju Dongguan, Lexing Dongguan, Leyou Dongguan and safeguard measures. The specific contents are as follows: 1. Launch the "Tesco Dongguan" activity to create a distinctive consumer brand. Mainly aimed at releasing residents' consumption potential and boosting residents' consumption confidence, including 10 work measures: First, expand the use of electronic coupons. Expand the use of electronic coupons to the fields of home, education and training, cultural tourism, entertainment consumption, agricultural products consumption and so on. Arrange 200 million yuan to issue consumer vouchers. The second is to expand the consumption of electronic information. According to 15% of the sales price, 60 million yuan will be arranged to subsidize consumers to buy electronic products after the activity, with a cumulative maximum subsidy of 2,000 yuan per person. The third is to carry out centralized promotion activities. According to 10% of the sales price, arrange 20 million yuan to subsidize consumers to buy all kinds of qualified goods in centralized promotion activities, with a maximum of 1000 yuan per person. The fourth is to carry out the "prize invoice" activity. Arrange100,000 yuan of financial funds to carry out "invoice-winning" activities in retail, catering, culture, tourism, accommodation, sports and other fields. Fifth, support key enterprises to become bigger and stronger. Wholesale, retail, accommodation, catering enterprises and self-employed individuals who are included in the statistical list above designated size for the first time in 2022 will be given a one-time maximum reward of 50,000 yuan and 30,000 yuan respectively; For wholesale, retail, accommodation and catering enterprises of a certain scale, if the annual growth rate exceeds 8%, the maximum reward is 6,543,800 yuan. The sixth is to increase consumption in business circles. Build a number of high-quality consumer carriers and cultivate a number of key pedestrian streets. Seventh, expand the first store economy. The first store of newly introduced brands will be given a maximum introduction reward of 6.5438+0 million yuan, and no less than 30 first stores will be established throughout the year. Eight is to light up night consumption. Develop night economy and cultivate night consumption gathering areas. Nine is to promote the upgrading of farmers' markets. Promote the transformation and upgrading of supermarket-type and standardized farmers' markets, and give subsidies according to types after the transformation and acceptance. The maximum subsidy standard is 700 yuan/m2, and the amount does not exceed 30% of the actual investment. The tenth is to cultivate and expand live e-commerce. Introduce policies to support Dongguan manufacturing enterprises to sell products live and support the construction of e-commerce live broadcast bases. The second is to carry out the activity of "living in Dongguan" to promote the stable and healthy development of the real estate market. Mainly by increasing the supply of affordable rental housing, supporting improved housing demand, supporting residents' reasonable housing credit demand, meeting the housing needs of the masses, and promoting the healthy development of housing consumption. The third is to carry out the "Happy Dongguan" campaign to promote automobile mass consumption. Mainly aimed at expanding automobile consumption and improving traffic experience, including five work measures: First, encourage automobile consumption. We will implement the special action of automobile trade-in and subsidy activities for purchasing new energy vehicles in the province to promote the upgrading of automobiles. The second is to promote the convenience of car purchase. Add motor vehicle registration service stations in qualified automobile sales enterprises. The third is to promote second-hand car trading. The second-hand car distribution legal person sells the second-hand car it bought, and the value-added tax is levied at a reduced rate of 0.5%. The fourth is to improve the layout of charging infrastructure construction. New centralized charging stations will be built in large public parking lots, supermarkets, logistics parks and other areas, and no less than 2,000 new charging piles will be built throughout the year. The fifth is to enhance the citizens' sense of travel experience. Continue to promote 1 16 traffic congestion node governance and implement "micro-reform and micro-innovation" on roads. Fourthly, carry out the activity of "Happy Tour to Dongguan" to create a brand with cultural tourism characteristics. Mainly aiming at the new demand and new format of cultural tourism consumption, promoting the upgrading and growth of cultural tourism industry includes five measures: First, promoting tourism consumption in Wen Zhen. Arrange100000 yuan to carry out various forms of cultural and sports activities to promote consumption. The second is to build Dongguan Lv Wen brand. Run a series of activities such as the Expo, and continue to build Dongguan cultural and sports brands with Dongguan characteristics, such as Dongguan Eco-camping Festival, Basketball Culture Festival and China Dongguan Music Festival. The third is to create a boutique industrial tourism route. Around the core areas of seven traditional industrial clusters, industrial tourism routes will be launched, and schools, various groups and other organizations will be encouraged to participate in industrial tourism and direct sales of products at ex-factory prices. The fourth is to develop rural tourism consumption. Develop rural tourism resources and encourage the launch of a series of online and offline featured consumer products or "one-day tour" line consumption packages such as "food, housing, transportation and entertainment" in rural tourism. The fifth is to play the role of trade union consumption assistance. Encourage trade unions at all levels to organize employees to watch movies, theatrical performances and cultural competitions, and encourage qualified units to use employee welfare funds to organize model workers and employees to carry out activities such as recuperation and league building. Fifth, improve safeguard measures to promote a stable recovery of consumption. Mainly aimed at strengthening consumer credit support and implementing the demand for normalized epidemic prevention and control, including three work measures: First, strengthening consumer credit support. Encourage financial institutions to strengthen support for key consumption areas and provide innovative consumer loan products and online loan services. Further promote the convenience project of China Unionpay Quick Pass Mobile Payment, and deeply integrate into various "Tesco" consumption promotion activities in the town. Second, actively promote the application of high-tech epidemic prevention products. Give appropriate financial subsidies to units and enterprises that actively promote the application of scientific and technological epidemic prevention products. The third is to do a solid job in epidemic prevention. It is proposed to strictly implement the prevention and control of normalized epidemic situation.