How to start the wine business and do the preliminary work well?

To start the wine business, Lanfei's suggestions for red wine can start with the following points:

First, understand the wine industry.

To do wine business, we must first understand the relevant knowledge of the wine industry, including types, brands, producing areas, tastes, brewing techniques, etc., as well as market development trends and consumer demand. Only by understanding these basic information can we better develop wine business and provide professional products and services.

Second, choose the right brands and products.

When choosing agent brands and products, factors such as brand awareness, product quality, selling price and market demand need to be considered. Agents need to choose their own brands and products according to market demand and their own actual situation, and establish their own brand image as agents.

Third, understand the sales channels.

Agents need to know the sales channels, including online sales and offline sales. Online sales mainly include e-commerce platform, WeChat business and social media, while offline sales mainly include retail stores, supermarkets, hotels and restaurants. Agents need to choose their own sales channels according to their actual situation and establish a stable sales channel and customer base.

Fourth, formulate marketing strategies.

Marketing strategy is the key for agents to carry out marketing activities. Agents need to formulate their own marketing strategies according to market demand and consumer behavior habits. Common marketing strategies include advertising, promotion, word-of-mouth communication and public relations activities.

Five, pay attention to customer service

Customer service is an important link for agents to carry out business. Agents need to pay attention to customer service, deal with customers' complaints and problems in time, and give reasonable solutions. Agents can improve customer satisfaction and loyalty by establishing customer relationship management system, and then improve market competitiveness.

In short, doing wine business needs to understand the wine industry, choose the right brands and products, understand the sales channels, formulate marketing strategies, and pay attention to customer service. In order to carry out business and succeed.