Survey on the Current Situation of China's Real Estate Brokerage and Development Countermeasures? 3000 words

Reform and opening up 30 years, China's real estate brokerage industry has experienced from scratch, from small to large development course, all kinds of real estate brokers in the maintenance of normal social and economic order, to ensure that the real estate market competition is fair and equitable, to reduce the transaction costs of the whole society, to adapt to the transformation of government functions and so on has played an important role. However, the development of China's real estate brokerage industry started late, the quality of the team, service awareness, practice quality and technical level compared with foreign counterparts, even in the country, the gap between different geographic areas is also large, very much unsuitable for the development of the real estate industry as a whole. Therefore, actively adapt to China's accession to the WTO and the development of the market economy of the new situation, in-depth study of the development of China's real estate brokerage industry facing the urgent problems, to seize the rare opportunity for development, to accelerate the rapid development of China's real estate as an economic pillar of the industry, has a very important significance.

I. Existing problems in the real estate brokerage industry

1. Problems in the real estate brokerage industry

China's real estate brokerage industry in general is in the immature stage of high-speed development, and from the national perspective, the real estate brokerage market and enterprises generally exist in the following areas:

(1) the legal system is lagging behind the construction of the breadth and depth of the existing regulations can not meet the actual needs. depth cannot meet the actual needs.

(2) The management of government departments is not unified, the industry supervision does not form a synergy, and the market and industry supervision system has not yet been formed.

At present, there is no specialized agency to manage the development of brokerage service institutions, due to the lagging behind in the construction of the system, the management responsibility is not clear, the current brokerage service institutions are chaotic, chaotic management, chaotic practice, disordered competition, low credit and other problems are particularly prominent, seriously disrupting the real estate brokerage service institutions market order [1]. The formal operation of the brokerage business has caused a more serious impact, but also triggered a number of economic cases.

(3) There are many irregularities, business service behavior is not standardized, and the industry has a poor reputation.

In the increasingly fierce market competition, driven by economic interests, the intermediary's business behavior is not standardized, low-price competition, false assessment, indiscriminate fees, the use of contract fraud and other irregularities in practice occur from time to time.

(4) Brokerage enterprises are generally small in scale, with unsound structure and management system, single service program, low risk resistance, backward technical level and service means.

Large and medium-sized brokerage firms are fewer in number, most of them are small companies with less strength, and some of them are even a single storefront "workshop"-style enterprises, a storefront, a desk, a telephone, a logbook, and the equipment is extremely backward, and it is highly unrealistic to rely on the development of this kind of enterprises to drive the development of the whole industry.

(5) the quality of practitioners is uneven, the lack of professionals.

Some intermediary service providers receive a low level of education, basically junior high school graduates, most people have not received specialized training in business knowledge. As a result, the quality of service personnel in the industry is not high.

Which the law and norms system is not sound as well as poor market supervision is an important source of other problems in the current market, is one of the most urgent need to solve the problem of China's real estate brokerage industry [2].

2. Problems in the organization of the real estate brokerage industry

(1) the lack of a clear legal status and can not effectively carry out professional management of the industry.

(2) At present, industry associations have a close relationship with the government, but comparatively speaking, they provide less substantive help to enterprises, and at the same time, they play a slightly insufficient role in safeguarding the basic role of fair competition in the industry.

(3) The development of industry organizations has been halted because of certain problems in the distribution of economic interests.

The prospects for the development of the real estate brokerage industry

From the long-term development point of view, with the overall forward trend of the real estate market, the real estate brokerage industry will certainly have some new developments, which may be manifested in the following aspects:

(1) The market capacity will be enlarged but the brokerage profit margins are reduced.

(2) The market is very likely to form a monopolistic competition: the degree of specialization will be increased, and resources will be concentrated in large companies with brand advantages and traditional deposits, especially those with resources and capabilities of linking the first and second-hand markets.

(3) The brokerage industry is a place where talents are gathered, and the ability to fight alone is still important, but the market values teams and companies that are able to integrate resources and form strong synergies from research and development to promotion and sales. Therefore, the development of the whole process of guidance, support capabilities will be necessary, in construction, products, regulations, marketing, planning, marketing and promotion, as well as property management, customer relationship maintenance and other aspects, the brokerage company must be "generalist".

(4) Most of the large and experienced development companies have formed a complete industrial chain, so the brokerage firms will mainly serve the small and medium-sized development companies or new entrants to the industry.

(5) in a regulated real estate market environment, the developer's expected profit and the risk he is prepared to bear is positively correlated, the developer needs to bear more pressure, therefore, there will inevitably be a part of the developer asked the brokerage company to help him share more, the margin, underwriting and other business methods to survive more space, and even some of the brokerage firms will have a change in the role of the agent, adviser Changed to completely **** bear the risk **** enjoy

Three, the real estate brokerage industry standardized countermeasures

1. Deepen the real estate brokerage industry internal reforms, innovation industry and enterprise mechanism.

To be attached to government departments and institutions or their enterprises, must all be achieved with the linked unit decoupling, and actively encourage enterprises to innovate the mechanism, improve the internal organizational structure of the enterprise, the staff innovation incentive mechanism, and promote the reform of labor, employment, distribution system.

Establishment of the industry elimination mechanism, for those who do not meet the requirements of industry development, disrupt the development of the industry to be resolutely cleared out of the enterprise. The establishment of the industry can be in and out of the elimination mechanism, and for those who have made outstanding contributions to the development of the industry will be praised and rewarded, set up in society and the industry as a model enterprise, to encourage its continued rapid development.

2. Industry self-regulatory organizations should play their own functions

Transform the industry self-regulatory organizations of the government-run color, to establish the status and role of its professional management, so that it is "dependent" on the government agencies into a truly representative of the interests of members of the civil society organizations, the real coordination of the industry, the industry's self-regulation, maintenance of fair competition, investigate and deal with violations of the law. Fair competition, investigate and deal with irregularities and other aspects of its role, through the development of industry self-regulatory conventions, practitioners code of ethics, to carry out the industry's internal credit assessment, the establishment of corporate credit files, etc., to strengthen the industry's self-regulatory management, and at the same time, through the exchange of experience, business seminars and line inspection and line assessment and other activities, to promote the advanced business concepts and business models, and to promote the improvement of the overall quality of the industry 〔3〕. In addition, the industry self-regulatory organizations can also provide industry information **** enjoy the platform, organize the study of major issues in the industry, coordinate the relationship between real estate brokerage agencies, and coordinate the relationship between the real estate brokerage industry and all walks of life.

3. The role and specific work of government departments in the management of the industry

(1) Improve the regulatory system, and improve the management system of real estate brokerage.

(2) Define the governmental authority of the real estate brokerage industry.

(3) Increase the supervision of the industry, while government departments should transfer the relevant industry management functions to industry associations.

(4) Government authorities should focus on the qualifications of practitioners and organizations, and prevent irregularities at the source.

(5) Increase the investigation and punishment of illegal and unruly behavior of brokerage activities to purify the brokerage industry.

4. Accelerate the pace of structural adjustment, enhance the industry's competitiveness

One is to take the direction of marketization and specialization to accelerate the optimization of the industry's service structure.

The second is to vigorously promote the development of leading enterprises in the industry to drive the overall development of the industry. Promote its upgrading, scale, and improve the overall competitive strength of the industry.

Third, to promote the industry within the strong combination, and actively guide and support intermediaries to take the joint, restructuring and other ways of survival of the fittest, optimize staffing, grow the size of the enterprise, improve overall competitiveness. On the small scale, aging personnel, poor business quality, a single qualification of the brokerage institutions to promote its merger, reduce the number, improve the quality, and change the brokerage institutions, "more, small, poor" situation.

Fourth, efforts to improve the overall quality of brokerage practitioners. Effective measures should be taken to encourage outstanding talents to enter the industry, to continuously strengthen the ideological and moral education and business training of the agency practitioners, to encourage and send the best management personnel in the agency to study in universities, and gradually improve the management ability of the industry's high-quality personnel. Promote the healthy and rapid development of the industry.

5. Increase support and guidance, optimize the development environment

Government departments should provide support for the brokerage agencies in accordance with their respective responsibilities. The government needs the services provided by the intermediary organizations, through the market to purchase services or the way permitted by law. Government departments should strengthen the overall planning, policy guidance, to maintain a fair and competitive market order, timely disclosure of relevant information, simplify procedures, improve efficiency, and improve services for the brokerage agencies. To create a favorable social environment for the fair competition of the brokerage institutions.

Strengthen the market access and registration conditions for brokerage service organizations, and provide financial support and guarantee interest rate subsidies for economic institutions to start their own business. For the absorption of laid-off and unemployed people's brokerage agencies, in the entrepreneurial stage of the small business, can be given by the re-employment fund to give loan guarantees, or according to the situation to give some of the subsidized interest rate.