The Function and Significance of Advertising

Advertising can establish a brand image, and the image and brand of the enterprise determine the position of the enterprise and products in the hearts of consumers; Guiding consumption, the visual and sensory images caused by advertisements will arouse consumers' real desire to buy; Satisfy consumers, beautify the picture through exaggeration, association, symbols and other means to meet the aesthetic needs of human beauty; Promote the development of new products and technologies and better introduce product knowledge.

Establish brand image: In print advertisements, newspaper advertisements and magazine advertisements have strong brand-building ability because of their wide audience, large circulation and high credibility. Combined with two-dimensional advertising, the shaping power can be greatly enhanced.

Guide consumption: General print advertisements can reach consumers directly, with detailed information. Two-dimensional advertising can promote consumers' consumption through the influence of dynamic effects.

Satisfying consumers: aesthetic re-creation of material culture and lifestyle in advertising design. Beautifying the picture through exaggeration, association, symbol, metaphor and humor can meet the aesthetic needs of human beings, stimulate consumers' aesthetic taste and effectively guide their consumption concepts in material culture and lifestyle.

Promote the development of new products and technologies: the emergence of a new product and technology can directly meet the vast number of consumers through advertising, so that new products and technologies can quickly gain a foothold in the market and succeed.