Traditional Culture Encyclopedia - Traditional stories - Five advantages of Internet marketing
Five advantages of Internet marketing
1 Breaking the space-time barriers
Traditional advertising due to its dissemination time, the limited scope of dissemination and subject to a number of constraints, Internet advertising is not these concerns. In the context of the global village, Internet advertising can break through the previous time and space limitations, across the time, across borders for the release of advertisements, the scope of dissemination is greatly expanded, and the audience can receive product information is also greatly increased.
2Real-time dissemination
The production process of traditional advertisements is more cumbersome, and the audit before release is also more strict. Internet advertising can be in the hot spot in the first time to update their network ads, and the freedom to publish ads on the network is also greatly enhanced. For example, the official blogs of major brands can instantly update their microblog contents according to the changes of hotspots.
3 Flexible and versatile
Unlike traditional advertisements in the form of text, pictures, and video, Internet advertisements come in a variety of forms. For example, visualization charts, flash animation, h5 animation, etc., this kind of form makes the readability of the advertisement greatly enhanced, and the effect of advertisement dissemination can be strengthened.
4Lower cost
Relative to Internet advertising, traditional advertising is also extremely expensive due to the high operating costs of traditional media. Internet advertising is less expensive and can achieve a greater communication effect within the same cost range.
5Data tracking services
The fact is that in our online life, no privacy exists for us. Internet media has access to all of us and paints a picture of us. It can not only reach a precise audience through personalized push to time ads, but also make a reasonable analysis of our clicking behavior and guess the spreading effect of ads.
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