Marketing or something.

Question 1: What is marketing? Marketing is a process in which goods or services are handed over from producers to consumers. It is a series of marketing activities carried out by enterprises or other organizations to meet the needs of consumers. Marketing is a science that systematically studies the regularity of marketing activities.

Marketing originated in America in the early 20th century. With the development of social economy and market economy, marketing has undergone fundamental changes. From traditional marketing to modern marketing, its application scope has also expanded from profit-making organizations to non-profit organizations, and from domestic to foreign countries. Nowadays, marketing has become an applied marginal management discipline combining business management with economics, behavioral science, anthropology, mathematics and other disciplines. The emergence and development of western marketing is closely related to the development of commodity economy and the evolution of business philosophy.

Question 2: What does marketing do? If it is a professional counterpart, you can do the following work. I am speaking from a more practical point of view:

(1) Doing market planning means that enterprises should make systematic planning before doing activities, including theme setting, specific operation, time arrangement, on-site control, budget, etc.

(2) Do market research, which includes many aspects, such as consumers and competitors. , but this generally requires a postgraduate degree or above;

(3) Doing sales means running a business. It's hard, but it's also very profitable. Generally suitable for men. Those with high academic qualifications will soon be promoted after running for a few years.

(4) Consulting is to make suggestions for a series of marketing activities of enterprises, and generally requires a postgraduate degree.

Question 3: University Marketing What marketing is an important part of enterprise management activities and marketing is an important branch of management science? Generally speaking, the major of marketing is to train "businessmen". Today, with the gradual improvement of market economy, enterprises and companies, as independent economic entities, will be unthinkable to "do business" with scientific and modern marketing means without professional marketing talents.

Marketing theory was born in America in the early 20th century. After the reform and opening up, China began to introduce marketing. Marketing is a major with more contacts with people, so this major needs strong language and writing skills, interpersonal skills and basic ability to analyze and solve practical marketing problems. Students who are extroverted and good at communicating with others are more likely to adapt to this major and have more advantages in their future work. Shy, shy and unsociable students are not suitable.

Excellent marketing needs many new ideas, so students with strong innovation ability and frequent new ideas will also have certain advantages in marketing. Relatively speaking, marketing is a practical type of economic management major, which is a good choice for students who want to do practical work.

Business development goals:

Business training objectives: This major trains senior business administration professionals with knowledge and ability in management, economy, law and marketing, who can engage in marketing and management, teaching and scientific research in enterprises, institutions and departments.

Business training requirements: Students in this major mainly study the basic theories and knowledge of marketing and business administration, receive basic training in marketing methods and skills, and have the basic ability to analyze and solve marketing problems.

Graduates should have the following knowledge and abilities:

1. Master the basic theories and knowledge of management, economics and modern marketing;

2. Master the qualitative and quantitative analysis methods of marketing;

3. Strong language and writing skills, interpersonal communication skills and basic ability to analyze and solve practical marketing problems;

4. Be familiar with the principles, policies and regulations of Chinese marketing, and understand the practices and rules of international marketing;

5. Understand the theoretical frontier and development trend of this discipline;

6. Master the basic methods of literature retrieval and information query, and have certain scientific research and practical work ability.

Main course:

Main subjects: economics, business administration.

Main courses: management, microeconomics, macroeconomics, management information system, statistics, accounting, financial management, marketing, economic law, consumer behavior, international marketing and market research.

Main practical teaching links: including course practice and graduation practice, generally arranged in 10- 12 weeks.

Study time: four years

Degree awarded: Bachelor of Management

Employment of marketing major

Graduates majoring in marketing can engage in market research, marketing planning, advertising planning, market development, marketing management, promotional services and teaching and scientific research. Marketing personnel are indispensable talents for all enterprises, especially for large enterprises. According to domestic statistics, since the mid-1980s, there have been more than 2,000 talent exchange meetings organized or co-organized by China business circles, and at each talent exchange meeting, marketers are the most popular and in short supply. With the increasingly fierce market competition, this trend will become more and more fierce in the future.

Question 4: What is marketing? Marketing means that enterprises let the public know their products and services through various ways and methods. This is a marketing activity/behavior. Many people will confuse "marketing" with "sales", but it is not!

Take an insurance company as an example. The marketing team promotes products or services through website design, media advertising and channel agency. When someone asks about products/services, they enter the sales process. The subdivision of western marketing majors, the direction of advertising, market analysis and research, the direction of consumer psychology, brand promotion and marketing, digital marketing and internet marketing depend on the marketing principles of different institutions.

Question 5: What does marketing learn? marketing management

1. Professional training goal: to train middle and senior applied marketing talents who are oriented to the society and have comprehensive knowledge. Starting from the second semester of sophomore year, this major will set different professional directions according to the trend of social demand for talents.

2. Professional core competence: This major mainly studies the basic theories and knowledge of marketing and business administration, and receives basic training in marketing methods and skills. Through the study, students are required to master the knowledge of marketing and management, grasp the qualitative and quantitative analysis methods of marketing, have strong language and writing skills, interpersonal communication skills and the ability to analyze and solve practical marketing problems, be familiar with China's marketing principles, policies and regulations, understand the practice and rules of international marketing, understand the theoretical frontier and development trend of marketing, and pay attention to cultivating marketing application ability from many marketing cases.

3. Courses and main practical links: The main courses include marketing, market research and forecast, business negotiation, modern marketing technology, marketing planning, consumer behavior analysis, international trade and finance, advertising principle and practice, and public relations. The main practical teaching links of students in school include course practice and graduation practice. The practice in relevant enterprises and institutions is generally arranged for 20-22 weeks, and the professional qualification certificate of assistant marketing manager or senior salesman is obtained as required.

4. Employment direction: marketing management, promotion, planning, public relations and other positions of enterprises and institutions.

Question 6: What is the core content of marketing? Your own interests and the interests of stakeholders ...

Question 7: What is the main content of marketing? What are the main marketing research?

1. Selection and analysis of target market

2. Analysis of competitors

3. Consumer behavior analysis

4. Develop strategies and tactics

5.4P (product \ price \ channel \ promotion) formulation, etc.

Marketing is a very important part of enterprise development strategy-marketing strategy.

Sales is to sell the company's existing products, and marketing is to study what the company will sell in the next five years or even longer. This is the biggest difference between the sales department and the marketing department.

Question 8: What is marketing? Marketing is also called ocean marketing or marketing. The concept of marketing comes from the market, that is, considering how the development of enterprises is closely related to consumers, competitors, * * *, society and even the global environment. It is a technical tool for enterprise management. In different industries and different stages of development, we should use different ideas, or integrate all the resource advantages of enterprises, and carry out natural selection to survive the fittest.

Question 9: What marketing, marketing planning, enterprise management, economics, consumer psychology, international trade, customer relationship management, economic application writing, business etiquette, sales promotion, channel management, marketing case analysis, sales management,,,