How to treat the economic development scale and current situation analysis of network celebrities?

Network celebrity is the abbreviation of network celebrity, network celebrity economy, that is, these network celebrities gather popularity on social media and rely on a huge fan base for targeted marketing, thus turning fans into purchasing power and realizing the process from personal influence to gradual realization. Moreover, the IP built around the network celebrities themselves has spawned various consumer markets and finally formed a new economic model of the network celebrity industry chain.

With the sweeping wave of Internet, especially the full popularity of mobile Internet clients, an open and free network platform provides strong support for the realization of network celebrities.

In the final analysis, the network celebrity economy is a new economic form. The most important thing is to transfer the competition between enterprises from the competition for offline market resources to the possession of online information resources, which is also a subversion of the traditional economy.

Network celebrity economy provides products for fans by becoming an opinion leader in a certain field. Rather than selling products, she is selling a lifestyle or a concept of life.

Judging from the current situation, the online celebrity economy has indeed changed people's daily life, work and socialization to a certain extent, and it is predicted that the ways in which the online celebrity economy will affect community marketing will become more and more diversified in the future. With the continuous development of mobile Internet technology, social media with the participation of the whole people will develop more and more rapidly.

On the other hand, after the network celebrity economy, there will be more and more media platforms involved. The continuous development of social media will promote the change of network celebrity economy, and the growth of network celebrity economy will also lead to the change of social media.

With the rapid development of economy and the constant change of network technology, the network celebrity economy has been highly praised by people, and will increasingly become a part of the new economic mentality and play an increasingly important role in economic development.