Returning to the traditional car companies and facing the new forces of building cars, Cai Jianjun had to sigh?

As early as the middle of this year, it has been reported that Cai Jianjun, executive vice president of Aichi Automobile, will step down from Aichi Automobile, and the future is unknown. However, on the same day, the news that Cai Jianjun joined Geely Automobile as the deputy general manager of sales was reported and confirmed. Cai Jianjun will be responsible for the future brand strategic planning after taking up his new job at Geely, and report directly to Lin Jie, vice president and general manager of Geely.

Going around, a veteran who has been in the automobile market for more than 20 years is also "embarrassed" in the face of the challenge of the new forces of making cars, and finally returns to the traditional automobile enterprises and makes renewed efforts in market sales.

Geely's "salvation"

In the face of new rumors, some media asked Cai Jianjun himself for verification, and the reply of the word "low-key handling" indirectly confirmed the authenticity of the rumors.

Cai Jianjun's work experience actually starts from the last century. 1998 joined changan automobile. He has served as general manager of Hebei Changan Commercial Automobile Sales Company, sales director of Changan Ford Mazda Automobile Co., Ltd., executive deputy general manager of automobile sales division of Chongqing Changan Automobile Co., Ltd., vice president and general manager of Changan Peugeot Citroen Automobile Co., Ltd., and director of customer management department of Chongqing Changan Automobile Co., Ltd.

It can also be seen that Cai Jianjun is cultivated in Changan Automobile, and his position in Changan Automobile is also rising step by step. During his tenure as vice president and general manager of Changan PSA on October 20, 2000, Cai Jianjun prepared the joint venture company of Changan PSA, introduced the high-end brand DS into the China market, and brought the DS from scratch into the top ten luxury cars, which also caused quite a stir at that time.

However, in the following period, the DS market was facing a decline. On 20 15, Cai Jianjun was invited by BAIC to be the vice president of BAIC, the party secretary, executive director and general manager of BAIC sales company, and was in charge of brand marketing of BAIC.

However, during his three years in BAIC, Cai Jianjun failed to play a prominent role under the system, and the Sic Bo brand he once built was abandoned in 2020. In 20 18, he moved to Baoneng Automobile again as vice president of Baoneng Automobile and senior vice president of Qoros Automobile. On February 6, the same year, at 65438, Cai Jianjun joined Aichi Automobile as the executive vice president of Aichi Automobile, in charge of the marketing, travel and smart energy business of Aichi's brands.

After leaving Chang 'an, Cai Jianjun failed to meet his own Bole, and several odd jobs were not excellent, but joining Geely this time may make the sales of Geely Automobile climb again. As the head force of traditional car companies, Geely Automobile has made rapid progress in the last two years. By the end of 10 in 2020, the global cumulative sales of Geely Automobile has successfully exceeded100000, becoming the first China brand automobile enterprise to realize the production and sales of passenger cars100000.

After returning to the traditional car, Cai Jianjun may make great efforts to release new kinetic energy in the five-year transformation of Geely Automobile from 2020 to 2025.

Assist Lin Jie to explore new marketing trends, release new ideas, bring users an unexpected travel experience, and become a new "rescue" for Geely Automobile's transformation.

Aichi's "worry"

Shortly after Cai Jianjun left Aichi Automobile this year, he staged the operation of "executives bringing goods" to sell cars. In fact, since then, Aichi Automobile has been weak in marketing and can only be marketed in this way.

Cai Jianjun may not stage such a PPT at all.

In terms of products, if the strength of products is excellent, people who are willing to buy will naturally flock to them. If there are employees working in Aichi Automobile at home, there is no need to enforce it, and the publicity of the enterprise will naturally be well known.

In fact, when Cai Jianjun left Aichi Automobile, he once published a sentence in Weibo, "Disrupting the pattern of the industry", which is actually like vaguely revealing the behavioral differences and ways of doing things between traditional car companies and new forces. The fast pace of the new forces and the stronger desire to seize the market will also put pressure on Cai Jianjun, who is in charge of marketing.

In today's market, it is valuable to stand out from hundreds of new forces, keep the funds healthy, and even keep the development direction of enterprises on the right path. In 2020, what is eager to survive in the automobile market is the power to pursue new life.

After losing the marketing manager, Aichi Automobile is obviously more weak in the market, and its market share is still flat. Whether it can return to the consumer's field of vision in marketing is the dilemma of Aichi and the small "trouble" of Fu Qiang.

Looking back on his resume, Cai Jianjun, who has participated in major projects in state-owned enterprises, private enterprises, joint ventures and new forces, will share all his experiences in the past few years since he came to Geely Automobile. Planning the correct marketing direction will make Geely more determined in the next few years, so that traditional automobile enterprises will not fall behind, which is also the marketing burden of Cai Jianjun in Geely Automobile.

Although everyone and every car company are working hard, the sales volume in the car market is a reality, and the survival of the fittest is also a market law. It is the correct goal to gain the first opportunity in marketing and then build your own market with product strength.

This article comes from car home, the author of the car manufacturer, and does not represent car home's position.