Why is Japanese packaging design so popular?

Japan is one of the most packaging-conscious countries in the world, and their packaging design has long been a leader in the packaging industry. So what exactly is it that makes Japanese packaging design so popular?

To know the answer, we must start from the characteristics of Japanese packaging design. Japanese packaging design in general has "the perfect blend of local and innovative", "focus on the concept of combining tradition and modernity", "the inclusiveness of the perspective" three major characteristics.

"The perfect blend of local and innovative"

Many Japanese packaging designs are permeated with some of the elements of the country's characteristics, which in turn form the Japanese characteristics of the "local flavor" of the packaging design. The main reason for the formation of "local flavor" is the multicultural environment and self-reliance of the national consciousness. Or in other words: "It is the Japanese people's strong sense of belonging to the local community and their unique collective concept - this consciousness can give birth to **** the same spirit, similar tastes."

Driven by the ****same aesthetic spirit of "Japanese flavor", under the social condition of strengthening the sense of originality due to competition, and in an atmosphere of great respect for the originality of designers, Japanese designers are attentively exerting their ability to "recreate" on the traditional platform. Japanese designers have been carefully utilizing their ability to "recreate" on traditional platforms. For example, they develop and reprocess traditional materials to create new ideas. By reprinting large quantities of detailed patterns on washi paper with new fashion implications and using such paper for future designs, the "Japanese flavor" is kept alive and changing.

"Focus on the concept of combining tradition and modernity"

Japan has been widely influenced by Chinese culture throughout its history, and has gradually developed its own national style, which is well reflected in its packaging design. After the Meiji Restoration Movement, Japan implemented the policy of civilization and enlightenment. The door of the country was opened, and various foreign art schools and design trends were introduced to Japan in all aspects. Modern art such as Art Nouveau and Bauhaus design concepts had a profound influence on Japanese design. Between tradition and modernity, East and West, Japan explored a Japanese-style modern packaging road. After a long time of accumulation and refinement, Japanese traditional packaging culture has reached a very simple and refined degree, forming a unique aesthetic standard.

For example, pure rice wine packaged in straw, the flexibility of which provides the necessary protection for the glass while showcasing the mellow flavor of the rice wine. There are also ten grains of unripe rice carefully left in the two straw-woven carrying handles, hinting at the 100 percent grain content. In addition, the imitation Song version of the posters affixed to the straw packaging adds to the history of rice wine brewing, making the entire package into a cultural atmosphere. There are also eggs packaged in straw, which not only gives them strong protection, but also brings out the freshness of the eggs.

It can be seen that the biggest feature of Japanese packaging design is to emphasize the importance of borrowing and absorbing advanced foreign design concepts, while at the same time attaching importance to the discovery and promotion of traditional design styles. Traditional design and modern design **** exist, both emphasize the national tradition, without losing modern civilization.

"Inclusiveness of the angle of scrutiny"

From the perspective of packaging design to scrutinize to, can be roughly summarized into two categories of style, one is the modern "foreign" style, the other is the traditional "Although it can be divided into comprehensive forms, the two categories of "and" and "foreign" are still the main types. Like the Japanese street girls, there are those with colorful hair and exaggerated fashionable clothes, and there are those with traditional kimonos and clogs, with small steps and elegance. These two types of styles echo each other in a striking way, giving the impression that tradition and modernity, simplicity and chicness exist in harmony***.

For several reasons, Japanese packaging design has long been favored by people in Japan and abroad. In general, only with local characteristics, innovative packaging design can become the design field of the wind vane.

In fact, there are many good packaging designs in China that also have the above three characteristics, such as tea packaging, food packaging and so on. As long as the learning continues to progress, I believe that China's domestic packaging design will be able to set off a new wave in the field of design!