Alibaba's marketing method and its difference from traditional enterprise network marketing

To put it bluntly, transactions on B2B websites like Ali are not substantially different from traditional transactions. The only difference may be payment through online banking. It's just a little different from traditional transactions in terms of payment methods. Large transactions will definitely require buyers to visit the seller's factory for negotiation, which is the same as traditional transactions, but B2B platforms like Ali provide a platform for enterprise users (including buyers and sellers). Buyers can find dozens or even hundreds of supplier companies through online search, and supplier companies can find more buyers to negotiate business. However, not every buyer will buy his own products, and it is necessary to collect more buyers and then negotiate with each other. This is very similar to what we often say: "All-people training, focusing on selection." At present, the so-called enterprise e-commerce is only a primary stage in the history of e-commerce. It is only a platform for enterprise display and has not penetrated into the real e-commerce operation. B2B, the focus of these three words is not B and B, but on the word 2, it stands for transaction and publicity. But now many B2B websites don't pay attention to the development direction of this transaction, only pay attention to the number of their own corporate members and pay attention to the development of paying members, because only in this way can we. The subject of e-commerce on the Internet is developing to a higher level. It will be very difficult to improve a website as big as Ali, because they will not give up their existing resources. If they give up these resources, once the reform is unsuccessful, they are likely to lose their leading position in the industry. Therefore, there is no essential difference between the current online transaction and the traditional transaction mode except in enterprise propaganda, information flow and settlement mode.