What influence does China traditional culture have on tourists' consumption behavior?

Consumption is a social behavior. Tourism consumption is influenced by many factors. Tourism activities are not only restricted by objective conditions, but also influenced by traditional culture, personal psychological types and other factors. Consumption concept is an important factor affecting consumption, and consumption concept is influenced by culture.

For a long time, under the influence of resources, population, mode of production and other factors, China people's concept of material consumption characterized by abstinence and moderate consumption has been the core of China's traditional mainstream consumption concept, which is also in line with the traditional values of emphasizing collectivism and pursuing harmony.

China people advocate careful calculation and a steady stream of water in their lives, so that they can have more than a year's time, and do not advocate consumption in advance. One is because of our strong sense of national hardship, people always save most of their money for a rainy day. On the other hand, the economic recession is another reason to pay attention to saving. The material shortage brought by the underdeveloped productive forces in the early days of human society determines people's moral prejudice against consumption, that is, consumption is "evil" and spending money like water is a shameful act, while thrift is regarded as morality and respected and praised.

China's traditional culture advocates "harmony", while most families in China deliberately pursue the harmony, continuity and perfection of family life, and attach importance to their children's education and future. Therefore, they must or would rather control their current consumption and manage their families diligently.