Dessert store business plan

Dessert Shop Business Plan Template

It is a mistake to believe that girls love sweets more than boys. In fact, taste preferences are not gender-specific and many boys love desserts too. Here is the dessert store business plan template I shared with you.

I. Entrepreneurship Objectives

Business objectives: to establish the first professional dessert store in the xx College of xx Normal University ---. xx dessert store, business scope of Chinese and Western-style desserts. Varieties include ice cream cake, ice cream, ice cream cookies, ice cream shaved ice, sugar water, soup (dew), porridge, fruit juice, flavored dairy products, pudding, medicinal tonic stews, herbal tea, turtle jelly, traditional Chinese snacks, and so on.

Business purpose: sweet, healthy, fashion.

Second, the market and competitive analysis

Market introduction: xx Normal University xx College is a very young school, the establishment of the school has been only 2 years. At present, the school lacks a dessert store that can be systematically managed. And the xx dessert store proposed in this plan is to fill such a gap.

Market Competition Analysis: xx Normal University xx College is a young school, all the facilities on campus is being perfected, the lack of resources, the student consumer environment is even more worrying, the food problem needs to be solved. Our service tenet can overcome the above mentioned difficulties, can meet the needs of target consumers, can quickly cut into this market, our business philosophy can support the sky belongs to us. After analysis, we can open up this market. xx specializes in desserts, insisting on branding differentiation and humanization of the business. With the silent penetration method, the establishment and expansion of visibility and reputation, so that consumers from recognizing me to love me, buy me.

Target customers: Some people mistakenly believe that girls love sweets more than boys, which is actually a mistake. In fact, taste preferences are not gender-specific, many boys also love desserts. In order to maintain a slim figure or to lose weight, many girls tend to regard sweets as a scourge. And consumers are becoming more sensible these days. That's why XX is targeting the entire school population.

Third, the product and service characteristics

Raw materials professional, rest assured that more: xx and well-known brands of drinking water, dairy products, and other raw materials of the regional suppliers to establish a cooperative relationship, in the xx store hall in the ordering area and all kinds of promotional materials on the logo. From the point of view of raw material suppliers are trustworthy, to give customers a feeling that food safety can be guaranteed exactly.

Rich varieties, more choices: the taste of many people is difficult to adjust. xx to make dessert flavors as much as possible to adapt to various types of taste customers. The introduction of many styles of desserts can be selected by all types of customers.

Comprehensive nutrition, health more: xx business varieties in addition to ordinary ice desserts, want to start a business, looking for projects on the college entrepreneurship network, as well as in some parts of the south of China to teach for the popular medicinal dietary tonic stews, herbal teas, tortoise jelly class. The price list sets out each dessert contains tonic ingredients, medicinal dietary tonic effects, indications, so that customers can choose according to need. Low-calorie desserts with good skin care effects, especially for girls who love beauty. Eat desserts and maintain a good figure not only does not conflict, but also through dietary supplements to nourish the face.

Service standardization, more satisfaction: xx employees are divided into management, dessert processing and production, ordering cash register, store cleaning four categories. Separately with uniform clothing for operation and service. Employee requirements skills professional, service uniform use of Mandarin, the establishment of rigorous service management norms and complaints back to the mechanism, and strict supervision and management.

Four, site selection analysis

xx store set in the xx Normal University xx College cafeteria on the first floor of the east, you can make full use of the cafeteria tables and chairs, to accommodate more customers.

V. Personnel and management

Personnel: xx each employee must be a professional, including ordering cashiers and store cleaning staff, including everyone must be strictly trained to ensure that the normal work of the standardized operation. Management personnel set up personnel management and business management personnel each of two, requiring undergraduate education, excellent professional quality and good practical ability; dessert processing and production personnel set up 2 formulators, processing operators 6, requiring college education, excellent professional quality and good practical ability; order cash register and store cleaning staff a number of strict training after the post. All employees must apply for a health certificate.

Management Ideology: The `premise' of good scientific management is to determine and implement the correct and advanced management ideas. We will take a people-oriented, emphasis on teamwork spirit of management ideas. Emphasis on personal development, respect for personal values, coordination and cooperation of various functional departments, the overall development of the restaurant, to achieve the effect of 1 +1 & gt; 2.

Management philosophy

(1) Respect for the independent personality of the restaurant staff

(2) The lower management level: the higher level of planning and management of the lower level, the lower level should obey the work of the higher level of guidance, and try their best to complete the tasks issued by the higher level.

(3) Mutual Supervision: Management supervises the work of the employees, while the employees can give their opinions or insights to their superiors.

(4) to create a collective atmosphere: both on the subordinates feel the discipline of the dessert store, but also care for the staff, so that employees feel the warmth from the collective, which is conducive to strengthening cohesion and improve work enthusiasm.

(5) fair treatment, equal treatment, each to the best of his ability to play a talent

Management team: investment is a business of operating talent. We will build a management team with direct skills and experience in a variety of influential positions, and welcome all interested in seeking the development of the dessert store talent to join the dessert store.

Management system: establish a rigorous service management norms and complaint return mechanism, and strict supervision and management. Improve the staff code, assessment system and reward and punishment system.

Six, corporate image

Media advertising: consider television advertising or print media and other media, as the most practical channels of publicity, the survey confirmed that high-quality desserts through the exquisite television advertising or print media can establish a good brand image. Another special will be in the new students at the beginning of the school year, issued leaflets, set up publicity and receive advice.

Image endorsement: the production of cute xx mascot, cartoon modeling as the image of endorsement, from the cartoon modeling to reflect the sweet, healthy, stylish business purposes.

Store layout: xx store to do clean and bright, bright windows. Penetration of good sweet, healthy, fashionable corporate culture. According to different dessert varieties, the use of various types of special dishes. The dishes are elegant and elegant, so that customers can look at the tableware to produce a comfortable feeling.

Seven, promotional decisions

Food manual: the development of xx healthy fashion food manual. It introduces famous snacks from various regions of China, the latest gourmet desserts, and the latest recipes for health and beauty remedies. This manual is revised once a year and placed in the store hall for customers to read.

Holiday activities: In the New Year, Dragon Boat Festival, Mid-Autumn Festival and Western Christmas, Valentine's Day and other major festivals, on campus or outside the store to organize open-air themed activities, aimed at enhancing the consumer's impression of xx products. The activities are organized through the distribution of express loose-leaf advertisements, product knowledge quizzes, and small-scale performances, with corresponding rewards given to participants. The prizes include small gifts with xx cartoon designs, coupons and tasting coupons for the latest products, and each event costs about 1,000 to 2,000 yuan.

Wishing Tree: The store set up two wishing trees, consumption can get a wishing card. You can hang a written wishing card on the tree, and on the first Sunday of every month, the store staff will collect the wishing cards and pick out the ones that cost less than 300 RMB for the realization process by lottery, and help the customers to realize their wishes.

The store is always equipped with a variety of small gifts, such as xx cartoon modeling balloons, cards and so on. One-time consumption of 60 yuan of customers can be given a cartoon card, accumulating a set of three can be given a 6-inch ice cream cake. Customers can also buy discount cards, each card is priced at 9 yuan, the card holder can permanently enjoy the purchase of the store in addition to new products and specials in addition to any other goods 8. 20% discount. With superior quality and flexible promotional tools to win a stable customer base.

VIII. Financial Requirements and Applications

Opening Costs

Equipment such as tables, chairs, bowls and spoons, kitchen utensils, sterilizers, etc.

Prepaid rent, decoration

Raw materials

The above items will be handed over to the professionals to evaluate the budget on behalf of the company.

Nine, xx development

According to the strength of the enterprise, xx to xx Normal University xx College of the market as a starting point, looking at xx five colleges and universities in the market. Specifically divided into the following three steps:

1. Based on the xx Normal University xx College market, occupy a certain share

Fill in the gaps in the market of the xx Normal University xx College, the enterprise to do a professional, standardized, and steadily develop.

2. Occupy the market of XX Normal University XX College and establish a chain mechanism

After the corporate image is accepted and started to love, open a chain store in five colleges and universities in XX according to the demand. Learning business management experience in the actual operation.

3. Toward the xx market, open the franchise

In the xx market can get good control, normal operation, with a certain amount of liquid capital, visibility in the region, to master a certain market operation system theory and operational experience, apply for independent intellectual property rights of the product, after the expansion of the chain stores in the xx city, open the franchise operation.

;