Characteristics of Chinese-style Burning Money Marketing

The characteristics of Chinese-style burning money marketing: enterprises invest a lot of money to attract customers by means of coupons, discounts, subsidies and advertisements, in an attempt to occupy the market in a short time.

The main feature of Chinese burning money marketing is based on the development of Internet economy. It is necessary to attract more users through a large amount of capital investment in a short time, so as to change the living habits of users and make the cake of the whole industry bigger.

These enterprises often develop innovative products that can meet the needs of society. For example, the network car platform has changed the traditional taxi industry. Passengers can't get a car and drivers can't pull people. The take-away food delivery platform allows customers to eat all kinds of delicious food without leaving home. What these enterprises need most is to promote products and attract users.

Advantages and disadvantages of burning money marketing

Burning money marketing has played a catalytic role in the marketing environment. In the stage of rapid economic development in China, burning money marketing can quickly realize the survival of the fittest, gather marketing resources and maximize the use of enterprise resources. From the competitive level, it can use huge funds to occupy the market, to some extent, it can confuse competitors and use funds to quickly take advantage. Therefore, under certain conditions, burning money marketing is an effective marketing model in line with the advertising environment.

Burning money marketing can easily lead to a bubble economy. Once the brand capital is blocked, its assets will be extremely fragile. In the absence of a complete marketing logic system, a large amount of investment in brand funds can easily lead to aimless extravagance and waste that cannot highlight the pain points of consumption.