The difference between intelligent sports venues and traditional sports venues

As of the end of 2014, according to the State General Administration of Sports, the sixth national sports venue census data bulletin: the country **** there are 1,694,600 sports venues, per capita sports venue area of 1.46 square meters. Since the State Council issued "No. 46", sports by the attention of society as a whole, with the rapid development of the sports industry, the supply side of the stadium supply is obviously insufficient. Internet + sports innovation, the combination of venues and mobile Internet, can alleviate the problem of insufficient supply of sports venues, can improve the informationization of the venue resources, improve the utilization rate of the venue resources, and help the sports industry to vigorously develop.

One, fantasy: the future of the arena is like this

Stadium venues are an important part of the sports industry, the traditional old venues, but there is a general low utilization rate, poor network facilities, a single mode of profitability and other issues. The venues are operated by ticketing + sponsor advertising, and some of them are already struggling to make ends meet.

What is the future of smart venues? Venue Wi-Fi and mobile 4G, 5G has been popularized, the user can realize automatic ticketing through smart devices + APP applications to quickly find a seat, instant access to game data; ordinary games also get the NBA, Champions League level of live broadcasting and video editing services; through the camera on the sportsman's technical movements, running position and other images to capture, to achieve the technical analysis, physical health analysis and to generate reports; Realization of the field screen live and off-site webcast, and provide video review and download function; field field and off-site when the interaction, admission automatic ticketing, wireless full-court accompaniment, positioning, health analysis, etc. or will become the future venue to provide supporting services.

While some high-end venues have already provided some services, with the continuous improvement of technology and business model, the popularization of offline venues in the market will become a trend, the future of the relevant services mentioned above or will not be a problem.

Two, the future of the stadium: information technology, intelligence, data

In the wave of the Internet, the mobile Internet has penetrated into all aspects of life. In the sports industry, in the supply and demand ends of the sports industry, more attention to the integration of online and offline development. The combination of technology and sports venues allows future mass sports venues to realize modern scenarios such as informatization, intelligence and data.

First: informatization of stadiums. For large sports stadiums, the need for such as building equipment management system, ticketing system, intelligent integrated system, public **** broadcasting system, communication system, information network system, conference system, information guidance and release system, etc., relatively complex.

But for the national fitness of the public venues, convenient, high-quality, comprehensive service is its information technology service point. First of all, the construction of Wi-Fi wireless network is the prerequisite and key to the informationization service of the mass stadium. The access of wireless network provides users with fast network speed, connects all people, matches, terminals and screens of the venues, and provides spectators with a very enjoyable viewing experience through the deep coupling of network and applications, while venues and sponsors are able to carry out more effective operations through the fully connected digital platform. On the other hand, offline venue operators can obtain the location of the terminal through network technology, and after the customer arrives at the preset location, his/her mobile APP can receive the push of marketing information related to this venue, including preferential activities, pavilion services, tournament forecasts and so on.

Second: the intelligence of the stadium. The development of science and technology is a powerful pillar key for mass stadiums to face the future and develop modernized scenes. In the era of mobile Internet, the rise of smart phones and VR/AR devices will open up various links in the industrial link. Recently, VR/AR is quite hot, and the related equipment is very eye-catching at WMC2016, while VR technology and equipment is one of the main ways to live broadcast sports events and interaction in the future. Tournament parties can provide content-rich videos to all viewers in need through relevant platforms. In addition, offline stadiums continue to improve their artificial intelligence services, timing systems, intelligent lighting systems, monitoring systems and so on.

Third: data-based services. Data-based is one of the higher-end services provided on the basis of informatization and intelligence. In addition to the previously mentioned in terms of information technology, you can take advantage of the commercial Wi-Fi analysis, precision marketing, identify the user's online and offline behavioral preferences, and classified according to preferences, to provide accurate input for subsequent commercial advertising activities. On the other hand, health is a major concern for future mass venues. Venue operators can derive user health reports through AI and big data analysis, provide health guidance to users, and increase users' stickiness to the venue.

It can be seen that Internet+Sports brings innovative viewing and consumption experience to users.

Third, benchmarking foreign countries, the current situation of the development of intelligent sports venues

At present, many famous international venues have already realized the stadium informatization. For example; the home stadiums of teams such as Germany's Borussia Dortmund, Holland's Ajax, England's Glasgow, and Australia's Gold Coast Sun have provided Wi-Fi and mobile 4G high-speed networks. Among them, Dortmund Stadium to cater to the different levels of user demands, to provide better service and richer experience for fans, the stadium decided to innovate the online business model, through the deployment of wireless network to realize online betting, Facebook, Twitter, video playback on demand and other businesses.

In addition, VR representative company NextVR has cooperated with Relevent Sports to live broadcast the International Champions Cup (ICC) soccer match in 2015; live broadcast the Sharks vs. Kings match held at Levi's Stadium.

Four, how to solve the problem of scarcity and underutilization of offline stadiums

Aiming at the current situation of stadiums in China, where stadium resources are scarce and underutilization is low, the State Council issued the No. 46 article emphasizing the "innovation of stadiums' operation mode", and stadiums' operation The operation of stadiums mainly involves the comprehensive development and utilization of stadiums. China's existing large number of fixed assets and government investment in the formation of the stadium economic efficiency is insufficient, will create huge investment opportunities.

Meanwhile, under the new situation of mobile Internet, the combination of Internet and venue resources can improve the degree of informatization of existing venue resources, and to some extent improve the utilization rate of existing venue resources. Industry insiders believe that from the supply side of the venue resources into, or social capital into the sports industry is one of the better path, but also cater to the "supply-side reform" of the government's new proposal.

In summary: Smart venues provide users with personalized services and a richer viewing experience. The sports industry and the depth of the Internet combined, and in the process bring unlimited possibilities for their own development. The above mentioned smart venues are just a part of the Internet + sports, is the beginning of the combination of "Internet + sports". The emergence of intelligent venues will help the development of the entire sports industry.