What's the difference between traditional advertising and new media?

Traditional advertisements are published in newspapers, magazines, radio, television and outdoors. Advertisers of new media mainly publish and spread through Internet media such as websites, APPs, H5 and official WeChat accounts.

Second, the legal constraints are different.

Generally speaking, traditional advertising should at least be bound by advertising law, and some special industries, such as medicine and health care products, have separate legal documents to be bound. In addition to the above-mentioned laws and regulations, new media advertisements are also bound by the Interim Measures for the Administration of Internet Advertisements, which are significantly different from traditional advertisements in terms of communication requirements.

Third, the audience groups are different.

Advertisers who publish in traditional media are older because they have the habit of reading, listening and watching traditional media.

Many new media advertisements are born after 1980s. They grew up under the influence of the Internet and are familiar with and dependent on new media.