What aspects should market research start from?

The first step is naturally online data collection.

To quickly understand the situation of an industry, the quickest way to collect online data is to collect some industry research reports released by research institutions. In addition to basic knowledge, it is naturally best to obtain official industry statistics.

Step 2: Investigate the professional market on the spot.

First, conduct market observation.

1. How big is the market and how many booths can be estimated; -_ The simple method is to look at the length of each booth and how many booths are distributed within 10 meters, and then look at the approximate length of the whole morning market booth, and you can make an estimate. Of course, sampling 10 meters above the accuracy will be higher.

2. The trading time characteristics of the market; How is the flow of people?

3. What are the main market varieties?

4. People who come to sell goods, age distribution, accent and gender;

5. People who come to buy goods, age distribution, accent and gender;

6. actually observe the process of reaching and not reaching several transactions;

(1~3 is to collect market characteristics, and 4~5 is to prepare user portraits)

Secondly, conduct a sample interview.

Sampling interview, our goal must be aimed at the buyers and sellers of both sides of the transaction. In many interviews, we can't clearly show our purpose and identity. You can only get some information from buyers or peers through casual chat.

When chatting, you need to collect the following information:

Where are the buyers/sellers from? What are the business varieties? It is retail, distribution, wholesale and so on. How big is the business scale?

How's business? Is the morning market its main way of selling/buying goods, and what other channels are there?

How do they view this market? Looking at the time period, how does the current market compare with the past?

How to trade? Contact with e-commerce, WeChat business, etc.

Third, truly experience the trading process.

Through observation and sampling interviews, we often need to experience it ourselves. Of course, this step is likely to be carried out together with the interview. I won't elaborate here.

By visiting a market in this way, we can have a general understanding of its market characteristics and trading situation, but obviously what we see and understand is still very one-sided and superficial. We need to visit and verify several markets, and then compare and analyze with the collected data, and slowly touch the real market situation and laws.

Step 4: Ask the market management department and the government for statistical data.

Many people may say, why not ask for these data in the first place? There are two main considerations: first, if we ask for data from the beginning, it will definitely bring some directionality to our research direction; second, many data may be old or not true enough, which will mislead the research direction.

So, is it still a problem to need data later? In fact, there are, but the most effective data comes from some data provided by marketing managers and interviews with them.