What are the tips for App promotion

APP promotion methods, refers to the use of the application store as a channel, through the recommended, first, and even ranking optimization methods, to achieve the purpose of letting their own APP get promoted.

App store promotion

Based on the different leading parties, the app store can be roughly divided into four categories: terminal manufacturer-led app store, Internet vendor-led app store, operator-led app store and third-party-led app store, we were selected from a variety of domestic and foreign typical representatives of various types of app stores, analyze their App promotion mode and skills.

1, the cell phone manufacturer application store

such as Lenovo Le Store, HTC market, oponearme, Meizu market, moto wisdom pieces of the park, etc., the channel department needs more operation specialists to contact with the cell phone manufacturer store.

2, the cell phone operator application store

The so-called operator channel is referred to China Mobile, Unicom, telecom operators, their main point is that the user base is large, if your product is good enough, may also be able to get the operator's support.

3, the cell phone system provider application store

is the official application store of Google, ios, windowsphone and so on.

4, third-party application store

The first belongs to the third-party store, channel specialists to prepare a large number of materials, testing and other docking with the application market, the application market rules are different, how to communicate with the person in charge of the application market, accumulate experience and skills is crucial, the funds are sufficient, you can put some advertising space and recommended.

5, software download station

such as sky download, huajun software download, baidu software center, zhongguancun download, pacific download download station can also submit your app to get users.

Two, in-application promotion

In-application paid promotion has become the main means of profitability for many developers, Ma Haixiang blog has also reported on the "cell phone to make money" industry, which is the domestic use of the AppStore and GooglePlay paid promotion of the means to grow up! A strange industry, points list as a gray area, although many times explicitly prohibited, but due to the strength of the regulatory issues or attitude issues, Apple still turn a blind eye.

1, the application of mutual push

Application of mutual push, also known as the amount of exchange, is through the BD cooperation way to swap traffic, you push my app, I push your app, we replace each other users.

2, PUSH promotion

As an important means of cell phone application operation, PUSH is getting more and more attention from the handicraft operators. When the same content is sent to the user, regardless of the time of the push, the performance of the push is unchanged, when the user receives this kind of push many times without targeting will gradually get tired of it, however, what the user is tired of is not the push function itself, and the number of pushes sent does not have much to do with it, the important thing is the content sent.

3, pop-up promotion

A form of advertisement that pops up when the app is opened is effective, but it affects the user experience.

4, focus map promotion

Can be simply understood as a picture or more pictures to show in the application is the focus map, in the application of a very obvious position, with a combination of pictures played in the form of a similar focus on the meaning of the news only with the picture, generally used in the application of the home page or the channel home page, because it is through the form of the picture, so there is a certain attractiveness, visual attractiveness.

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5, the application of the recommended class promotion

Jinshan, free book, engage in interesting, APP123, the settlement is mostly CPT, due to the limited resources of the IOS promotion channel, the price has been rising, Jinshan 14 years, a lot of cooperation need to go to the annual framework, even if you go in accordance with the CPA to cooperate with the e-commerce class price of 12 / activation, the quality of these channels of the user is good, the channel basically does not mix the water points. Channels will not be mixed with water points, the data is still relatively reliable drops, just after a long period of time after the user will produce "aesthetic fatigue", the promotional effect will slowly decline, there are also some of these applications such as Headlines and Best of Sisters these applications can be implanted in the content can also talk about the CPS, before the Best of Sisters in the body of the pocket shopping.

6, jailbreak class promotion

PP Assistant, synchronization push, fast with 91, settlement mode is also more CPT, can also communicate CPA cooperation, the amount of these are still good, they do not push the jailbreak channel, so know very little.

7, Internet open platform promotion

Don't underestimate the open platform, submit your mature APP application to the Internet open platform to enjoy the massive number of users, such as the Tencent open platform, 360 open platform, Baidu open platform, open platform Kaixin, RenRen open platform, etc., to give your users to increase the experience of a different perspective.

Three, social promotion

The biggest feature of social media is the gathering of a lot of users, and it is precisely because of this is used to promote, but not all of these users are not all of our users, in these groups, we need to find a way to find their own audience, find the user we can only carry out further promotional work, and to find these groups! After analyzing the group, the basic information of these users, interests, hobbies, etc. to understand the record.

1, social marketing

The rise of a network SNS promotion, in a soft way implanted into the rapid spread of text, pictures, video, in the major SNS communities, bringing a high outbreak of traffic, it is not impossible, but the need for the product itself can be created out of the topic of the marketing team's ability to execute.

2, redistribution

Generally paid by the number of articles, the price of the two sides to discuss in advance, it is possible that the most cost-effective form of promotion, if the success of the event marketing, there may be no effect, pay attention to the control of the scale, too much too late, and now the user is very smart.

4, malware latent installation market

This method is more evil, but can also bring traffic

5, WeChat group promotion

Now WeChat's group a lot of people through the group to do activities to download send red packets, the effect of a good can bring hundreds of downloads per day.

6, human flesh brush comment promotion

By brushing comments to punch the list, improve the ranking, but also can get the app's user volume.

Four, new media promotion

New media is the media that can provide personalized content to the public at the same time, it is the media that the communicators and receivers are fused into peer-to-peer exchanges, and countless exchanges can be personalized exchanges with each other at the same time.

1, content planning

Content planning is an important point to analyze the user, to master the psychology of the target user, Ma Haixiang think in the content of the main creative, not afraid of your blood, afraid of you bland.

2, brand-based promotion

Encyclopedia promotion: Baidu Encyclopedia, 360 Encyclopedia to establish brand entries; Q&A promotion: Baidu Know, Soso Q&A, Sina Aiqi, Zhihu and other sites to establish Q&A.

3, forum bar promotion

4, microblogging

Content: anthropomorphize the product, tell a story, positioning microblogging characteristics, adhere to the output of original content in microblogging to seize the week or the day of the hot follow-up, to maintain a certain degree of sustained innovation, here you can refer to the same industry to operate more successful microblogging, to learn from their experience.

Interaction: pay attention to the industry-related microblogging accounts, maintain interaction and improve brand exposure.

Activities: If necessary, you can plan activities, microblogging forwarding.

5, WeChat promotion

Promotion in the WeChat public number, such as looking for and your app similar public number, user traffic to naturally increase the powder, the conversion will be higher, such as the mobile Internet WeChat public number, you can put some of the app download ads related to the practitioners of the mobile Internet dating, dating and other practitioners.

6, PR communication

PR is not hard advertising, learn to tell a moving story in the right way is very important, the Internet era everyone is a source of communication, no matter microblogging Kol, WeChat public number, media site columns or major social networking sites, have to go to the study of how to use these platforms to tell the story of a good brand, and vice versa, these platforms will be the best channel to generate UGC for users of the brand. The best channel to generate UGC.

7, event marketing

Event marketing relies on the brainpower of the operating staff and a keen sense of smell of the industry's information, a superficial understanding of the hype, which requires the team to have certain media resources.

8, data analysis

Anytime the promotion is inseparable from the data, we must learn to find the problem from the data, summarize the good experience, do quality channels, improve the product

Fifth, the offline promotion

Offline promotion is not only able to enhance the direct flow of the site, but also a way of publicity of the corporate brand, only to carry out the offline and online promotion, both of which are combined, in order to play the role of corporate advertising and publicity

This is the first time that we have seen this kind of promotion. Combined, in order to maximize the advantages of corporate advertising, in the view of Ma Haixiang, it is more focused on the traditional mode rather than network mode of promotion, focusing on real life communication, it accounts for a large proportion of traditional marketing.

1, cell phone manufacturers pre-installed

This is the need for cooperation with cell phone manufacturers, in the production of cell phones out of the time to pre-install your application, this way of user conversion rate is high, is the most direct development of the user in a way, but the user volume of medium-term is also longer, after all, from the cooperation of the cell phone manufacturers to the new cell phone market, the user needs to buy a period of time, usually in 3-5 months. The first is the first time in the world that you have to go out and buy a new cell phone.

2, water brush

Android cell phone brush has formed the market, use this way, the user start fast, fast, basically 2-4 days to see the brush users, the industry companies are: XDA, Cooler, Lekoo, brush wizard, but the cost is not good to control, the user's quality is poor, not good to monitor, according to Ma Haixiang understanding, basically brush a single software CPA in the 1-2 yuan, charter a machine, a machine, a machine, a machine, a machine, a machine, a machine, a machine, a machine, a machine, a machine, a machine, a machine, a machine, a machine, a machine, a machine, a machine.

3, licensed stores

High user quality, high viscosity, high conversion rate of user fees, see the user fast, more stores, store staff training is complex, the need for a perfect assessment and incentive mechanism, basically the CPA price of 1.5-3 yuan, pre-installed price of $ 0.5-1 yuan, the industry companies: Le language, in the complex, the sound of the sky, the postal service, Suning and so on.

4, offline media promotion

such as light box, knife flag, LED screen promotion.

5, offline store promotion

such as cooperation with McDonald's and KFC, download the app to send a KFC drink.

6, exhibition material promotion

such as the exhibition download app to send a small gift promotion.

7, ground push promotion

Ctrip's ground push staff work every day is in the airport to install Ctrip's APP, an average of 30-40 installed every day, a good time a month can be installed 1,000 +, the base salary of 1,000 installed enough to 600 after each 1 yuan more than 1,000 each of the 3 yuan, the form of this promotion is very accurate but also very tired, but the most stupid way is often also the most effective. is the most effective.

Sixth, network alliance class promotion

Net alliance is a large number of websites to form an alliance and through the alliance platform to help advertisers to realize the advertisement, for the website owner, especially a large number of individual webmasters, net alliance is an important way of website profitability, and for the advertisers, the network alliance promotion is actually an extension of the search engine promotion, we do SEO or competitive bidding borrowed from the search engine platform only. We do SEO or bidding rankings borrowed only the search engine platform, and when we promote on the network alliance borrowed is a large number of Internet sites.

1, points wall

In an application to show a variety of tasks (download and install the recommended applications, registration, fill out the form, etc.), and then the user embedded in the points wall game to complete the task in order to obtain the virtual currency rewards, according to the CPA (Cost Per Action, CostPerAction) billing, as long as the user to complete the points wall task, the developer will be able to get the shares of the revenue.

2, inserted screen

Interpolated screen, also known as inserted ads, the use of App action triggered by the full screen/half-screen pop-up or embedded, hand travel is suitable for the use of this form of advertising, click-through rate, conversion rate, user activity performance have a good performance to the application to open, pause, exit in the form of half-screen or full-screen pop-ups, can skillfully avoid the user's normal experience of the application, because of size Because of its large size and stunning visual effect, the insertion screen ad has a very high click-through rate and good advertising effect.

3, network alliance or agent

If you buy by CPA, agree with each other on a CPA price (of course, the higher the price to get the number of users will also be more), it is best to set a KPI, for example, the next day retention is not less than how much, or 24-hour shopping rate is not less than how much, etc., with such an agreement, the quality of the user is guaranteed, and the same as the platform of the IOS class! The net alliance is also inmobi, adwords a class of companies.

4, mobile DSP

Currently only know the powerful beauty and mediav in doing mobile DSP, because it is just starting out, these two companies students themselves do not recommend that we do, because there is no historical data, optimization of the basis for very little, the price is high, by the way, their media resources are generally access to google, inmobi, these large platforms. Mobile DSP in the future will become a more reliable way to put is not clear, quietly look forward to it!

5, brush list promotion

This promotion is an informal means, but in the country is very popular, after all, the vast majority of Apple cell phone users will be practical APPStore to download APP, if your APP directly in the position of the first few, of course, you can quickly get the attention of the user, and at the same time to obtain a high number of real downloads