Traditional Culture Encyclopedia - Traditional stories - Problems needing attention in the decoration design of pharmacies
Problems needing attention in the decoration design of pharmacies
Design skills of pharmacy shelf layout
I. Free-flowing display of drug store shelves
The free-flowing display of drugstore shelves is based on the convenience of customers, and it tries to display the goods placed on drugstore shelves in front of customers to the maximum extent.
Advantages of free flow display of drug store shelves;
1). The layout of pharmacies is very flexible, and customers can walk through the shelves or display tables of various convenience stores at will;
2) The atmosphere in the store is relatively harmonious, which can encourage customers to buy impulsively;
3) It is convenient for customers to browse freely without a sense of urgency.
Second, the shelves of pharmacies are island-shaped.
The island layout of drugstore shelves is in the form of unconnected islands in the middle of business premises.
Set up a shelf in the middle of the island to display the goods of the drugstore. This form is generally used in pharmacies, supermarkets or specialty stores, mainly to display smaller goods, and sometimes as a supplement to the grid layout. Advantages of island arrangement of drugstore shelves;
1) can make full use of the business area, and arrange more drug store goods shelves by using the characteristics of the building under the condition of smooth consumers;
2) Island designs with different shapes can decorate and beautify business premises;
3) The environment is full of changes, which makes consumers increase their interest in shopping;
4). Meet the all-round demand of consumers for a certain brand of goods, which is attractive to brand suppliers.
Three, pharmacy shelves according to the grid layout.
This is the traditional layout of pharmacies. Supermarket stores are generally grid layout. The grid layout is that the pharmacy display shelves and customer channels are arranged in rectangular sections, the width of the main channel and the auxiliary channel are the same, and all pharmacy shelves are arranged in parallel or at right angles to each other.
The advantages of the grid layout of drugstore shelves are:
1). Create a serious and efficient atmosphere;
2) The walkway is designed according to the needs of passenger flow, which can make full use of the storefront space;
3) Due to the standardized placement of shelves in pharmacies, customers can easily identify the categories and distribution characteristics of goods.
Easy to buy; 4) it is easy to adopt standardized shelves, which can save costs;
5). It is beneficial to the happy cooperation between shop assistants and customers and simplifies the management and safety of pharmacies.
Problems needing attention in the decoration design of pharmacies
1, during the interior decoration of pharmacy, the walls and ceilings should be mainly warm and white, and the focus of the interior decoration of pharmacy is shelves. Choosing the right shelf style and color of pharmacies can better coax the impression and atmosphere of pharmacies.
Shelf placement must ask professionals to give reasonable suggestions on shelf placement. End racks should be added at both ends of the Nakajima shelf, which not only ensures the space utilization rate, but also makes the whole shelf more full; 2. The cashier is the key area. However, due to the limited area of small pharmacies, the cashier area can not be too small, so we can only choose some flexible style combinations to successfully enrich the point of sale. On the wall behind the checkout counter, advertising space should be marked, a signboard should be hung in the air above the checkout counter, and there should be small shelves and family planning shelves in front of the checkout counter to make full use of the effective area to display goods;
3. The door should be simple and clean, and the pharmacy should make an eye-catching signboard as the door, which directly reflects the basic information, overall color, pharmacy name and contact information of the pharmacy. If it is a pharmacy in a community, the name of the pharmacy can be associated with the name of the community to enhance the customer's memory and enhance the intimacy of integration;
4. The glass window of the pharmacy can perfectly display the atmosphere, promotional information and internal environment of the pharmacy, and must be simple and generous;
5. When choosing shelves, it is necessary to clarify the regional configuration of pharmacies, such as health care products area, prescription area, over-the-counter area, etc ... so that different products can be selected according to different areas when choosing shelves. If it is a health care product area, you have to choose a health care product shelf;
6, small pharmacy decoration, with a group of shelves to brighten the overall color, play the role of finishing touch;
7. The most important principle of shop exterior decoration is that passers-by can feel its existence and know that the main commodity it sells is medicine. In order to pursue the charm of the appearance of the store, we must give consideration to both A and B, so that it has a full sense of modernity and matches the positioning of the store.
The difficulty of exterior decoration lies in the high construction cost of unit space, so many drugstore owners will say, "We sell medicines. What can we do with the decoration?" But as we said above, the decoration on the front of the store plays an extremely important role in the operation of the store. If some stores don't have much budget in this area, you can consider using kanban.
The most basic prop in exterior decoration is kanban. External decoration should emphasize the individuality of the store in the form of design, and kanban is a necessary prop. The main kanban categories are described below:
1. Front kanban: externally decorated kanban, etc.
2. Side kanban: the corners of the exterior are protruding so that pedestrians in the distance can see them;
3. Cut-and-paste kanban: paste the store name and other words on the front of the exterior decoration one by one, or write according to the attributes of the kanban-water-based or oily pigments;
4. Vertical kanban: it is not attached to the external kanban, but placed on the road at the head of the store to attract passers-by. You can move into the store when you close the door, but you can't repair it.
If it is a health care product area, you have to choose a health care product shelf; 6, small pharmacy decoration, with a group of shelves to brighten the overall color, play the role of finishing touch;
7. The most important principle of shop exterior decoration is that passers-by can feel its existence and know that the main commodity it sells is medicine. In order to pursue the charm of the appearance of the store, we must give consideration to both A and B, so that it has a full sense of modernity and matches the positioning of the store.
The difficulty of exterior decoration lies in the high construction cost of unit space, so many drugstore owners will say, "We sell medicines. What can we do with the decoration?" But as we said above, the decoration on the front of the store plays an extremely important role in the operation of the store. If some stores don't have much budget in this area, you can consider using kanban.
The most basic prop in exterior decoration is kanban. External decoration should emphasize the individuality of the store in the form of design, and kanban is a necessary prop. The main kanban categories are described below:
1. Front kanban: externally decorated kanban, etc.
2. Side kanban: the corners of the exterior are protruding so that pedestrians in the distance can see them;
3. Cut-and-paste kanban: paste the store name and other words on the front of the exterior decoration one by one, or write according to the attributes of the kanban-water-based or oily pigments;
4. Vertical kanban: it is not attached to the external kanban, but placed on the road at the head of the store to attract passers-by. You can move into the store when you close the door, but you can't repair it.
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