The two sessions of the topic of tourism + reading, scenic bookstores have a great future

Tourism + reading, scenic bookstores have a great future

Starting from 2014, the National People's Congress (NPC) government work report for three consecutive years explicitly proposed "advocating reading for all", and in 2017, the government work report proposed to "vigorously promote reading for all". "During the two sessions in 2018, Zhu Yongxin, a member of the National Committee of the Chinese People's Political Consultative Conference (CPPCC), suggested in his proposal to set up a national reading festival to elevate reading for all to a national strategy. 2006 proposed reading for all to date, the form of development in full swing, the efforts of all parties to create an atmosphere of reading to help a lot. Among them, tourism + reading is also an important part of the national reading, worthy of great attention and promotion.

Tourism + reading has a variety of factors. First, the improvement of economic income and diversification of cultural needs, the mode of transportation has become rich and convenient, the number of tourists increased; Second, the atmosphere of national reading infection, scenic spots is also an important area of influence; Third, the main body of tourism on the information and cultural needs of the tourist destination. The important carriers of tourism + reading are libraries, cultural stations, scenic bookstores and so on. Among them, scenic bookstores have the comprehensive characteristics of culture and commerce, which is the focus of this paper. As a result, scenic bookstores carry an important mission. From the bookstore's point of view, the scenic area on the one hand provides readers with a high-quality reading environment, on the other hand, the scenic area tourists can provide the bookstore with a source of customers to protect; and from the scenic area point of view, the bookstore's cultural atmosphere and the scenic area complement each other to enhance the scenic area's cultural taste at the same time, but also enriches the scenic area's product content, adding a tourism highlights.

To the author's hometown Qianjiang, for example, in recent years, Qianjiang tourist area construction business is flourishing, now has seven national 4A level tourist attractions, Maundy National 5A level scenic spot creation is welcoming the inspection of the secret visit. In the past 2017, Qianjiang tourism promotion and promotion of full bloom, safety line management in an orderly manner, tourism reception exceeded 14 million people, tourism revenue exceeded 6 billion yuan, the results are noteworthy. However, the author research major scenic spots found that only in Maundyashui Ancient Town, there is a library opened in Chengyuezhuang Inn, with a collection of about 3,000 books, covering literature, life, economy and other aspects. Other scenic spots temporarily no library and scenic bookstore.

The scenic area bookstore is an important component of the scenic area space, to enhance the cultural taste of the scenic area, increase the charm of the scenic area is invaluable. Again, for local residents near the scene, the bookstore also plays a role in promoting cultural learning. Qianjiang's scenic area urgently need to enhance the cultural atmosphere, the opening of the scenic area bookstore is an important way, based on this author puts forward the following suggestions.

? First, to create a composite reading space scenic bookstore. The traditional bookstore to sell the main function of the bookstore is gradually replaced by a composite reading space bookstore. The new bookstore from the decoration style should be improved to meet the characteristics of the scenic area. Provide books, tea cafe, music, cultural and creative products. Not only to attract tourists to walk in, but also to let tourists stay, to create a characteristic cultural space, in-depth experience of the charm of the scenic bookstore.

? The second is to provide local cultural books and cultural and creative products to improve the tourist destination identity of tourists . In the bookstore book introduction, to present the local cultural history of the main. Such as Qianjiang, has a deep national cultural history and ethnic customs, to fully cooperate with the Federation of Literature and Writers' Association and other units to obtain Qianjiang local culture books. At the same time, strengthen the supply of guide information service books. In this way, it can not only satisfy tourists' demand for tourist information, but also increase their cultural identity of Qianjiang. In addition, it is also necessary to strengthen the development and production of cultural and creative products with local characteristics of Qianjiang, such as postcards and tourists' souvenir badges, to expand the range of tourists' purchases.

? Thirdly, enrich the space function of the bookstore, multi-industry business . Scenic bookstores can be combined with restaurants and inns. Such as Cheng Yuezhuang library, is the Qianjiang library in the Maundyushui Ancient Town branch. This branch has done a good job in enhancing the experience of tourists by providing diversified books. Other scenic spots to build bookstores, can learn from the success of this case.

? Fourth, to strengthen the government and other social subjects and other aspects of support . The development of scenic bookstores can not be separated from the strong support of the government. The government should make efforts in policy, regional planning, financial support. Then it is necessary to train quality reading culture promotion team to promote the opening of scenic bookstores and reading culture construction. Secondly, social public welfare organizations and cultural subjects can provide some high-quality cultural services, such as collecting local folk songs, dances, folklore, etc., to create audio-visual products, enriching the product categories of bookstores.

? Fifth, to organize a wealth of cultural activities, the use of media from all sides of the bookstore into a new attraction . In terms of space, the scenic area bookstore embedded in the scenic area, has a natural advantage of manpower concentration. What's more, we need to enhance our attractiveness through rich cultural activities. For example, we can organize readers' parties, cultural forums, tourists' essays and other activities to increase the exposure of scenic bookstores. Make full use of traditional media and new media publicity and promotion to attract tourists from near and far to visit the bookstore, to create a scenic cultural landmark.

Tourism + bookstore mode both for tourism development to blow the spring breeze, but also for the revival of the entity bookstore to provide new ideas, can be said to be the best of both worlds. The national reading is in full swing, Qianjiang tourism is booming, it is a good time for the development of tourism + reading. Scenic bookstore as an important way of this model, undertake important tasks, the development of a great future. The opening and development of the scenic bookstore is of great significance, we look forward to more full of books and cultural flavor of Qianjiang scenic area, for the development of Qianjiang write a beautiful chapter.

(Qianjiang Song Yushang)